MABYEN launches the Mama Organic Date Ball together with Clasen Bio

Synergy and cooperation potential are virtually limitless at Social Chain AG. Nonetheless, it is always a special event when the diverse synergy opportunities are successfully implemented. How efficiently and successfully synergy effects are used within the Social Chain Group is demonstrated by MABYEN and Clasen Bio with their cooperation to develop the MAMA BIO DATTEL BALL in delicious mango and cocoa flavours.

As a subsidiary of Social Chain, the experienced partner Clasen Bio is an expert for high-quality nuts, dried fruits and snacks. Behind the collaboration is a strategic cooperation for innovative product development, exclusively for dm - one of the largest drugstore chain in Europe - which acts as the perfect retailer. dm is exclusively stocks the MAMA BIO DATTEL BALL as a promotional item in its range in October and November. The MABYEN BIO DATTEL BALL – a true energy ball – is raw, vegan, certified organic, climate neutral and available for €1.45/40g.

A practical snack, also for on the go

The high-fibre organic date snack consists of 55% dates, 100% natural ingredients and is also raw and vegan. It is ideal for on the go and is particularly suitable in the birth preparation phase or during the breastfeeding period. 

MABYEN's mission is to strengthen the parent-child bond, so the brand makes an important contribution to ensuring a harmonious family life in the baby and toddler phase with all its products. In the future, the brand will also focus on Mama Care in addition to the baby care line. In this context, the MABYEN Mummy Nipple Balm and the MAMA Organic Pregnancy Care Oil have already been listed exclusively in dm during the promotional period in July and August. MABYEN is in top shape and is launching more and more products on the market. Starting with the listing of Mama Care followed by Mama Food.

Manuela Apitzsch, CEO and founder of MABYEN, about the launch of the MAMA BIO DATTEL BALLs, which expertly expand the Mama Care line: "They are delicious, healthy and especially valuable for expectant mums. With our Date Balls, we are expanding the MABYEN range in cooperation with Clasen Bio. Our first food product is a delicious snack for pregnant and breastfeeding mothers that contains valuable nutrients and is an excellent energy supplier. The high proportion of dates also serves as a "sweet birth aid", as studies show that regular eating of dates, from the 36th week of pregnancy onwards, can shorten and ease the birth."

Combining existing strengths

The development of the date balls for dm with Clasen Bio shows how synergy effects can be created and used. Social Chain AG provides the perfect framework for this. From the product idea to product development, from listing to marketing, Social Chain supports its startups and investments step by step and relies on teamwork within the group.

Green News: Brand carbon neutrality

MABYEN Care has been climate-neutral since 1 June 2021. The world of tomorrow is particularly close to MABYEN's heart, because it is the world of our children. That is why the mama-baby-brand feels compelled to make a contribution to the future viability of this world. Babies and children deserve a healthy development and thus a healthy world. FOR OUR CHILDREN – FOR TOMORROW! is therefore the credo of the cooperation with CLIMATE PARTNER. 

"This was also the motivation for us to make MABYEN care climate neutral. Our heart beats for children and their healthy development. We want to make our contribution to ensuring that tomorrow's world is also worth living in for our children," says Manuela Apitzsch, founder of MABYEN

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The MABYEN concept and associated products contribute to a harmonious time of getting to know each other and the family, create security in everyday life with baby and enable valuable experiences and feel-good moments. MABYEN's mission is to strengthen the parent-child bond that will sustain the adults of tomorrow for a lifetime. With its large midwifery community, the brand works daily on high-quality products for mum & baby, made from selected ingredients and which have proven their worth in midwifery care for several decades. MABYEN offers orientation and security. Because these are the basic requirements for mum & baby to be connected. And that from the very beginning. MABYEN celebrates its 5th anniversary in 2021. In October 2017, MABYEN took part in the VOX start-up show "Die Höhle der Löwen" (Germany's equivalent to the UK's "Dragons' Den") and convinced entrepreneur Judith Williams of their idea. Today, Social Chain AG has a share in MABYEN.

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Carl Wilhelm Clasen GmbH was founded in 1955 as a Hanseatic trading house for nuts, dried fruits and seeds from all over the world. Over time, the company has been evolving from a pure trading house and now also produces its own products. Thus, almost all Clasen organic goods are manufactured in the company's own production facilities. The long partnerships with farmers from around the world ensure that the best possible quality is continually focused on and guaranteed. The CLASEN BIO brand offers a variety of nuts, dried fruits, seeds and more - always with the aim of supplying natural products from the best farming areas in the world. The more than 90 organic products include the already mentioned classics in the nut and dried fruit sector, but pulses and cereals, as well as superfoods and special flours can also be found in the range. Since almost all Clasen Bio products are vegan and vegetarian, they are ideal for a healthy and balanced diet. Clasen Bio is a 100% subsidiary of Social Chain AG.

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