Synergy and cooperation potential are virtually limitless at Social Chain AG. Nonetheless, it is always a special event when the diverse synergy opportunities are successfully implemented. How efficiently and successfully synergy effects are used within the Social Chain Group is demonstrated by MABYEN and Clasen Bio with their cooperation to develop the MAMA BIO DATTEL BALL in delicious mango and cocoa flavours.
As a subsidiary of Social Chain, the experienced partner Clasen Bio is an expert for high-quality nuts, dried fruits and snacks. Behind the collaboration is a strategic cooperation for innovative product development, exclusively for dm - one of the largest drugstore chain in Europe - which acts as the perfect retailer. dm is exclusively stocks the MAMA BIO DATTEL BALL as a promotional item in its range in October and November. The MABYEN BIO DATTEL BALL – a true energy ball – is raw, vegan, certified organic, climate neutral and available for €1.45/40g.
A practical snack, also for on the go
The high-fibre organic date snack consists of 55% dates, 100% natural ingredients and is also raw and vegan. It is ideal for on the go and is particularly suitable in the birth preparation phase or during the breastfeeding period.
MABYEN's mission is to strengthen the parent-child bond, so the brand makes an important contribution to ensuring a harmonious family life in the baby and toddler phase with all its products. In the future, the brand will also focus on Mama Care in addition to the baby care line. In this context, the MABYEN Mummy Nipple Balm and the MAMA Organic Pregnancy Care Oil have already been listed exclusively in dm during the promotional period in July and August. MABYEN is in top shape and is launching more and more products on the market. Starting with the listing of Mama Care followed by Mama Food.
Manuela Apitzsch, CEO and founder of MABYEN, about the launch of the MAMA BIO DATTEL BALLs, which expertly expand the Mama Care line: "They are delicious, healthy and especially valuable for expectant mums. With our Date Balls, we are expanding the MABYEN range in cooperation with Clasen Bio. Our first food product is a delicious snack for pregnant and breastfeeding mothers that contains valuable nutrients and is an excellent energy supplier. The high proportion of dates also serves as a "sweet birth aid", as studies show that regular eating of dates, from the 36th week of pregnancy onwards, can shorten and ease the birth."
Combining existing strengths
The development of the date balls for dm with Clasen Bio shows how synergy effects can be created and used. Social Chain AG provides the perfect framework for this. From the product idea to product development, from listing to marketing, Social Chain supports its startups and investments step by step and relies on teamwork within the group.
Green News: Brand carbon neutrality
MABYEN Care has been climate-neutral since 1 June 2021. The world of tomorrow is particularly close to MABYEN's heart, because it is the world of our children. That is why the mama-baby-brand feels compelled to make a contribution to the future viability of this world. Babies and children deserve a healthy development and thus a healthy world. FOR OUR CHILDREN – FOR TOMORROW! is therefore the credo of the cooperation with CLIMATE PARTNER.
"This was also the motivation for us to make MABYEN care climate neutral. Our heart beats for children and their healthy development. We want to make our contribution to ensuring that tomorrow's world is also worth living in for our children," says Manuela Apitzsch, founder of MABYEN