For MABYEN, it is a project of the heart for their community: MABYEN founders Manuela Apitzsch as well as paediatric nurse and masseuse at Mabyen's Baby Spa Miriam Kleinhaus have collected all tips on bonding, collated them and packed them into their very first book. The entire concept of MABYEN was inspired by the bonding process and is already reflected in the selection and recipes of their baby care products. This is how the story comes full circle. The focus and foundation of the MABYEN brand are very clearly positioned: For a strong bond right from the start – comfort and warmth that lasts a lifetime.
"If mums and dads develop a good bond with their baby right from the start, they give it comfort and warmth that will last a lifetime. MABYEN shows parents how to develop a bond successfully. The book is a wonderful companion for the first year of life!", says Julia Tomuschat / author of "Nestwärme, die Flügel verleiht", "Das Sonnenkind-Prinzip" and other books.
The book was officially launched in a streaming event on 5 May with Manuela Apitzsch, Miriam Kleinhaus and Tanya Neufeldt from mother.NOW. The date of 5 May was not chosen randomly for the book presentation. MABYEN deliberately chose the day of the midwife.