Razer launches on The GameByte Shop amid partnership

Social Chain’s GameByte has announced a new partnership with Razer Inc. Razer products are now available to purchase through The GameByte Store, which first launched in November 2020. GameByte is the only UK-based games publisher with an e-commerce arm. The partnership will start with an allocation of Razer BlackShark V2 ProWireless esports headsets (RRP £179.99). The headsets will launch with 24-hour early access to the GameByte audience.

GameByte Shop and Social Commerce

The GameByte Shop’s launch made GameByte the first gaming publisher in the UK to branch into e-commerce. GameByte is known for its popular gaming news coverage and features and social-first gaming content.

Customers will be able to buy Razer products directly from the store or purchase through social on GameByte’s Facebook videos and articles. GameByte says that one-third of gamers discover new brands on social media.

Speaking on the partnership, Revolution Esports CEO and Founder Adam Johnson said: “As part of our long-term partnership, we’re excited to be able to make Razer peripherals available on the GameByte store. This new extension of our partnership will enable us to offer some of the best deals on Razer products on the market to gamers all across Europe. Our plan is to only offer the best value available; this will see limited-time bundles, exclusive product launches and one-off individual product offers. This extension of our partnership also means we can provide a much more streamlined ecommerce experience for our existing customers.”

Razer is the world leader in high-performance gaming hardware, software and systems and, with this partnership, GameByte is striving to be the one-stop shop for gamers.

GameByte, which is based in Manchester UK, has over six million followers across Facebook, Instagram and Twitter, while its original content and collaborations with top gaming talent see an average of 25 million views every month.

Head of GameByte, Rich White, added: “This is only the start of the GameByte social commerce journey. We plan to offer more and more to our audience over the course of the year with more brand partnerships in the pipeline.”

Info

GameByte, based in Manchester UK, is a social-first publisher with over 6 million followers across Facebook, Instagram and Twitter. Its award-nominated journalism, original content and influencer partnerships earn an average of 25 million views every month. Founded in 2016, GameByte is now one of the most-followed and engaged social publishers in the world.

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