The Challenge
Our brief was a “think big” TikTok campaign that would drive awareness around the launch of Modern Love’s second season; demonstrate Prime Video’s storytelling ability on the small screen with real people; and shine a spotlight on the LGBTQ+ community and their often unheard love stories.
The Response
TikTok UK’s first Original Series, Just So You Know, created a space for six LGBTQ+ TikTok creators to tell their authentic stories of first love. Content was social-first, but at the highest production standard. Three outstanding LGBTQ+ creatives produced, composed and adapted the creators' stories.
231k
ENG.
17.2M
VIEWS
Webby Awards 2022
Nominee [2022]
Digiday Media Awards Europe
3x winner [2022]
