Scribe

#BreakingSocial Ep 3: Snapchat in Turmoil

Read Time: 2 mins

Follow :

It never rains but it pours… or at least that’s been the case for sSnapchat.

Facebook have dealt another catastrophic blow in the run-up to Snapchat’s IPO.

So, what’s the latest? WhatsApp – Facebook’s biggest ever acquisition – have unveiled a new photo and video sharing feature with stark similarities to Snapchat.

‘Status’ comes just weeks after Facebook Stories and a little over six months after Instagram Stories.

Suddenly Snapchat’s USP isn’t such a USP anymore. The move has led investors to question Snapchat’s future as a social media platform.

But there’s hope yet. Or is there? Snapchat is positioning themselves in a new light in a bid to move away from the social sphere. However, not everyone is convinced…

Liked this? Then become a member of /Scribe. Your go-to destination for breaking news, insights and everything Social Chain.

Related Posts

Share:

Abandon Conventional Data to Win

Brands have long looked to Twitter and Facebook to glean data through social media. But marketers could also find value through more unconventional means?

Read More

Gen Z: Why We Don’t Care

Gen Z social media specialist, Eve Young, explores what brands must do to reach her generation and crushes the myths surrounding today's young people.

Read More

The Internet Has Made Us Disloyal

In 2017, there is a growing focus toward utilising social media in a way that promotes and notices brand advocacy. But what is its significance?

Read More
Back