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Happy New Year: How to Survive 2017

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Happy New Year!

If you’re reading this, we’ll assume you’ve made it to 2017 unscathed.

Before the Christmas break, we left you with a lengthy list of predictions and resolutions for 2017.

From enhanced virtual reality to the continuing rise of live streaming, 2016 – for all its bad bits – has provided the foundation for a year of change.

2017 is set to be a major chapter in the digital age; you need only glance back at last year’s technological developments for an idea of what’s to come.

But while being aware of change is all well and good, the real challenge is embracing it.

For this reason, we bring you our guide to surviving 2017.

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Don’t leave your social strategy to chance, plan now

Social media is all about the here and now, so why plan months in advance? Right?

Wrong.

Careful planning and a clear social media strategy can be the difference between getting it very right and getting it very wrong.

Yes, social media is about thinking on your feet and being reactive, but a lack of planning can make for stunts that are rushed and poorly thought out.

Keep an eye on this year’s big tech releases

It goes without saying that all digital marketers should be keeping a close eye on 2017’s big tech announcements.

From Samsung’s highly-anticipated foldable smartphone to Apple’s planned leap into the world of augmented reality, there’s plenty to look forward to this year.

2017 will be no different from last year in that the brands that engage the most will be those that take advantage of digital trends.

Get your hands on a VR headset

You better believe us when we say VR is going to be the biggest tech story of 2017.

The Samsung Gear, Oculus Rift and PlayStation VR are among the headsets currently available on the market.

And while each comes with a hefty price tag, it won’t be long before this year’s must-have gadget hits the mainstream market.

But why wait? Take this opportunity to get to grips with VR ahead of the masses. You can thank us later.

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Avoid unmarked driverless cabs

The tail-end of last year saw many leading car manufacturers throwing their hat into the driverless car ring.

Uber went a step further by testing a fleet of fully autonomous cabs, which could hit our roads a lot sooner than you think.

Our advice? Look both ways before crossing the road and avoid unmarked cabs.

Tesla Car - Scribe - Social Chain

Kill indifference, once and for all

We know what you’re thinking, it’s the ‘I’ word again.

If you set about sticking to only one New Year’s resolution this year, make it to obliterate forgettable content from your social media arsenal.

Indifference has no place in 2017, overcome it now or risk being left behind forever.

Not sure what on earth we’re talking about? Our Black Friday white paper has all the answers.

Forget yesterday, concentrate on tomorrow

It’s easy to feel downtrodden and hard done by after the events of last year, but that was yesterday.

The very nature of social media is about forward-thinking, planning and looking to tomorrow.

Whether you’re pro-Brexit, anti-Trump or just plain hung up about all those bleak celebrity deaths, it’s time to move on and jump into 2017 with the enthusiasm of a Dry January fitness freak that has given up smoking.

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