One billion hours of video are watched on YouTube every single day.
Video has revolutionised the modern world, providing entertainment, news, education and a platform for individuals to share and tell stories, be that via TV or social media.
2017 has also seen video play an increasingly crucial part in the advancement of social media, with real-time live streaming, 360-degree video and virtual reality all leading the charge – how far we’ve come!
We’ve designed this infographic to showcase the evolution of video over the years to offer some insight into where the format is heading.
So, what next? The future of video and video marketing undoubtedly lies in immersive experiences. Virtual reality is already gaining much mainstream recognition.
The widespread success of Pokémon GO has also warmed audiences to the concept of augmented reality, changing the way we see the world around us in the process.
In terms of consumption, Cisco predicts that 80% of all web traffic will be a result of video by 2019. As a result, we predict attention spans to fall from the current eight-second average.
Research also suggests that videos, be that ads or vlogs, also play a crucial part in purchasing decisions for 90% of customers, according to Inc.
The increasing popularity of streaming and VOD is also leaving traditional television behind. In fact, 0 out of 10 Gen Z’s would keep their TV if only left with one digital device.
Social media will continue to be instrumental in the delivery and consumption of video. Want to find out more? Check out our guide to the weird and wonderful world of augmented reality.
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