boohooMAN

The Balloon

Ideas & Concepts


Objective:

  • Make boohooMAN the most talked about brand on Cyber Monday

Activity:

  • Facebook Live stream of the boohooMAN balloon
  • We invited people to engage with our stunt by pumping air into a giant water balloon
  • Every time someone commented ‘pump’, compressed air would pump into the balloon
  • Competition: be the last to comment pump when the balloon bursts to win £250 in boohooMAN vouchers

Result:

  • Facebook Live’s most engaged branded video ever
  • 2,069,811 impressions
  • 369,143 video views
  • 934,115 engagements
  • 45.13% engagement rate
  • 4,166 comments per minute
  • 69 comments per second

December 16

Categories

  • Ideas & Concepts

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