2016 – 2018
We teamed up with hungryhouse to launch the ‘Month of Love’, a series of social-first activations to raise brand awareness and heighten positive sentiment around the UK’s leading takeaway app.
Taking what we already know about emotive marketing, we were able to design, implement and amplify an effective social-first strategy to transform consumer perceptions while positioning the brand as a facilitator of joy, togetherness and love.
The month-long campaign coincided with Valentine’s Day and saw Social Chain’s social media marketing, design and campaign teams underpin a broad range of compelling content, including live streams, quizzes, ads and competitions.
In total, we achieved more than 300,000 likes and reached just shy of six million people; our Valentine’s Day Live Quiz broke records to claim hungryhouse’s ‘best performing Tuesday ever’, with nearly 90,000 clicks and a vast uplift in acquisitions.
Watch the case study video to find out about how Social Chain made hungryhouse’s target demographic feel loved throughout February. Alternatively, get in touch to find out how we can transform your brand.