Glastonbury Treasure Hunt
Explosive experiential and social media has replaced traditional advertising.
In June 2016, we launched the Lyst Treasure Hunt in the muddy fields of Glastonbury Festival to drive positive brand sentiment and affinity for the online fashion retailer.
Taking place on Periscope, the live stream combined an experience with incentivised social media to drive in excess of 6.8 million impressions and 206,000 Periscope views.
During the run-up to the main event, we created and amplified a series of posts including a pre-Treasure Hunt in London to create an overwhelming buzz before the stream.
The final result also drove over 5,000 Snapchat views and 1,000 clicks to the Lyst website, thus going above and beyond initial expectations to maximise the fashion brand’s ROI.