Lyst

Glastonbury Treasure Hunt

Experiential Marketing


Objective:

  • To make the Lyst Treasure Hunt the most talked about event at the Glastonbury Festival 2016
  • To create a strong brand identity for both Lyst and the Treasure Hunt

Activity:

  • Rebranded of the Treasure Hunt community
  • Amplified content across our communities
  • Driving traffic to Lyst’s Snapchat
  • An initial Hunt in London to build hype
  • An amplified showcase of the prizes on offer at Glastonbury

Result:

  • Positive brand sentiment
  • 6.8 million impressions
  • 206K Periscope views
  • 5K Snapchat views
  • 1K clicks on the Lyst website

 


September 16

Categories

  • Experiential Marketing

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