MyProtein

#MyGymReason

Native Advertising


Objective:

  • Get #mygymreason trending in the UK
  • Increase traffic and revenue of myprotein.com
  • Grow @myproteinUK twitter following

Activity:

  • Facebook and Twitter targeting/retargeting and audience redirection through Twitter cards and paid ads.
  • Retweet and follow competitions to relevant Social Chain communities.
  • Instagram influencer management

Result:

  • Reached 26,643,741 people
  • #mygymreason trended in the UK
  • 31,007 traffic clicks
  • 3507 increase in @myproteinUK Twitter followers
  • 5% engagement rate (46% higher than industry average for branded content)

 


September 16

Categories

  • Native Advertising

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