Influencer marketing continues to generate mass results for brands across various verticals and has become a crucial part of the consumer journey in recent times.
To help maximise the wider launch of the Puma Eskiva trainer, we implemented a cross-platform launch across Twitter and Instagram using this very method.
Drawing on our extensive network of influencers, including we were able to select key names from the world of fashion and female lifestyle to encourage user generated content.
Our collaboration with Puma, saw influencers, micro-influencers, brand advocates and everyday people styling the Eskiva shoe, generating conversation online and offline.
The success of our four-day launch saw Puma reach an audience of over 10 million across various platforms, resulting in a 16.7% uplift in sales.