Puma

Eskiva

Analysis & Strategy


Objective:

  • Raise awareness of the Puma Eskiva shoe
  • Support Puma in the wider Eskiva launch
  • To create conversation across Twitter and Instagram
  • To aid consumers on how to style the shoe

Activity:

  • A cross-platform launch utilising both Twitter and Instagram for a 4-day campaign
  • Using a range of female lifestyle and fashion influencers to encourage organic content from users
  • Redistributing influencer ads and videos across our communities
  • Running competitions on Instagram and Twitter encouraging users to share the content with a chance to win

Result:

  • Becca Rose’s YouTube video totaled in a reach of 3M and 41,384 impressions
  • Our Influencers gave a total reach of 2,665,00 in total from their posts
  • Total reach of our pages was 7.95M
  • Internal Twitter impressions 5,436,621
  • Instagram engagements 47,665
  • Overall reach of 5,988,000
  • User-generated-conversation increased by 65.9%
  • Overall sales of the Puma Eskiva increased by 16.7%

 


September 16

Categories

  • Analysis & Strategy

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