Puma

Fearless Foxes

Social Media Management


Objective:
Capitalise on Leicester City FC’s success through the hashtag #FearlessFoxes

Activity:
Reactive, tailored imagery and video to showcase Leicester City FC’s progress in the Premier League.

Result:

  • 8 million impressions
  • 20,000 mentions
  • 9% increase in share of voice for Puma during campaign activation
  • 4.5% engagement rate (40% higher than industry average for branded content)

 


September 16

Categories

  • Social Media Management

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