How do you translate the buzz and overwhelming excitement surrounding Leicester City FC’s odds-defying season to social media?

Teaming up with Puma, Leicester City’s kit sponsor, Social Chain told the story of The Foxes’ astonishing season through a series of bold videos, GIFs and imagery to evoke feeling.

Reactive and original, we enlisted the help of our in-house design team to create striking assets that would capture attention and compel Puma’s audience to share and engage.

Taking the campaign a step deeper, we were able to create a tailor-made Instagram gallery of corresponding imagery to help generate 8 million impressions, 20,000 mentions and increase Puma’s share of voice by 9% during the campaign.

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