Zlatan Ibrahimovic’s move to Manchester United sent the entire sports world into a frenzy, with every international publication, supporter and pundit joining the conversation.

In a bid to capitalise on the news and harness virality, Social Chain designed and erected the now infamous ‘Manchester, Welcome to Zlatan’ billboard in the heart of Manchester.

Set a mere few metres from the Manchester City fan store, our Zlatan billboard combined experiential activity with a clear amplification strategy to reach over 46 million people worldwide, with mentions from some of the biggest titles in sports news / media and Zlatan himself.

Watch the case study video to find out more.

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