Social Chain

Welcome to Zlatan

Research, Ideas & Concepts


Objective:
To raise awareness of Manchester United’s new signing, Zlatan Ibrahimovic, on the day of his transfer

Activity:
Displaying a huge billboard overlooking the Manchester City Store reading “Manchester, Welcome To Zlatan”

Result:

  • 355,030 impressions
  • 50,051 engagements
  • Reaching 46 million people across the UK, Europe, USA, South America, Asia and South Africa

 


September 16

Categories

  • Research, Ideas & Concepts

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