Owning owned: Why organic is the power play of a unified marketing strategy
In this panel recorded live at SocialMinds LIVE, leaders from Tinder, Primark and Channel 4 explore why organic is far more than an always-on content calendar. Learn how owned channels can shape culture, test creative ideas, build community and give paid media stronger signals to scale, plus why the best social moments are engineered long before the post goes live.
Host
Eve Young, Associate Creative Director & SocialMinds Host, SocialChain
Speakers
Madeline Riley, Senior Marketing Manager, UK & Nordics, Tinder
Kymberley Thomson, Senior Global Social Media & Community Manager, Primark
Aaron Gillies, Senior Content Strategist, Channel 4
Catch up with the session below.
