Brands have long looked to Twitter and Facebook to glean data through social media. But marketers could also find value through more unconventional means?
Gen Z social media specialist, Eve Young, explores what brands must do to reach her generation and crushes the myths surrounding today's young people.
In 2017, there is a growing focus toward utilising social media in a way that promotes and notices brand advocacy. But what is its significance?
Live streaming has taken the social media sphere by storm? But why does the format remain so popular among Gen Z and millennials?
From artist promotion to sponsorship, social media is changing the music industry in ways few artists and labels could have imagined.
SPORF has gone from a Twitter parody page to a global sports media powerhouse, with a network of 15 million fans and counting. Here's how they did it.