We are a creator collective designed for a modern world
A team of content creators, community builders, platform natives, tech innovators, and trend starters – perfectly balanced with talented and experienced marketing strategists, comms planners, client leaders and data specialists. We’re part of the Brave Bison universe, an ambitious digital media marketing and technology company that helps solve the most complex challenges for the boldest global brands.
Our beliefs
In a world of noise,
we listen
When others are trying to shout the loudest and chase every trend, we keep you connected to your people.
In a world of platforms,
we see people
We understand people: their motivations, behaviours and how they use social to connect to what matters to them.
In a world of influence,
we earn attention
We’re a team of creators, evolving and pushing boundaries to ensure your brand shows up in a meaningful way.
In a world of outputs,
we make impact
We take an innovative approach to turning your social outputs into business outcomes.
In a world of speed,
we create velocity
We take a minute to stop and listen. Then we act at the speed of social.
2014
Founded by two defiant university dropouts, bringing together the best social minds and building communities reaching millions of people every day.
2016
Brands came calling, and we answered. We pushed the boundaries of innovation while growing an industry leading collective of social natives.
2018
Worldwide attention led to a global expansion, partnering with renowned brands and delivering market leading campaigns.
2022
Fresh leadership and a growth-focused vision powered us to deliver momentum for current clients – and welcome new ones into the fold.
2023
We found a new home in Brave Bison, unlocking more capabilities and opportunities for our team and our clients.
And today?
We are a creator collective designed for a modern world.
We put people before platforms, help you show up in a meaningful way, and add value to your audience through the content we create and channels we build.
We build stronger connections between people and brands by strengthening your SocialChain.
Our people
Pete Metcalfe Chief Executive Officer
Ric Hayes Group Strategy Director
Charlotte Bowker Operations Director
Kyle Pyne-James Growth Director
Tom Bellmay Executive Creator Director
Hannah Baker Chief Marketing Officer
Lauren Howson People Director
Mark Farrelly Finance Director
Alice Banks Business Director
Stefan Evans Creator Director
Mike Pickston Marketing Manager
Eve Young SocialMinds Podcast Host, Creator
Theo Green Chief Growth Officer, Brave Bison
Rehman Saeed Director IT and Information Security, Brave Bison
Adam Raw VP Audience & Development, Brave Bison
Mark Byrne Director of Paid Social, Brave Bison
Lionel Pawcast Producer
Guinness Chief Barketing Officer
Moe Studio Pawduction Manager
Quill Head of Yappy-ness
Strengthen your
