SocialMinds Live Agenda - London 2025

Welcome to SocialMinds LIVE: Era of the Collective

We’re buzzing to have you with us at Everyman Broadgate for a jam-packed day of co-creation, connection and next-level social inspiration.

The theme? Stop broadcasting. Start co-creating. Because creativity isn’t reserved for agencies and marketers anymore, it lives in every scroll and swipe.

Today, we’re spotlighting the brands, creators and platforms building real communities, not just followings, and proving that the best work doesn’t come from one voice – it comes from many.

Grab a drink, find your seat, and get clued up on the talks, panels and live podcasts happening today.

Make sure you register for your chance to win one of ten free masterclasses with our strategy team, a bonus exclusive just for SocialMinds LIVE attendees.

Let’s go co-create the future of social.

Today's Lineup

09:30

Check in opens for registration

Welcome! Grab some breakfast and your seat.

10:15

Intro to SocialMinds LIVE: Era of the Collective

with SocialChain’s senior creative Eve Young and group strategy director Ric Hayes

10:40

Platforms predict: Brand building for the collective era

with TikTok, Meta, Reddit and Snap

11:20

Start with the C word: How to build a community-first brand

with The Inkey List, Mob, Dr Martens and Canva

12:00

Lunch and networking

12:45

Banking on LinkedIn: Growing a community of unserious superfans on the most serious social channel

with Richard Cook, social media lead at Monzo

13:10

The Media Lift Effect: How to seamlessly integrate paid and organic social

with SocialChain’s strategy and innovation director Gareth Harrison, Brave Bison and Meta

13:35

SocialChain x Primark: Behind the work

with Kymberley Thomson, senior global social media and community manager at Primark

14:00

Creator confessional

with Jack Remmington

14:20

Tea Break

with coffee, cake and cookies

14:40

Collaborative creativity: The new rules of influence

with Unilever, Sky and Google

15:15

EGC unlocked: The new frontier of community on social

with Nice, Argos and SocialChain’s strategist Chelsea Noronha

15:50

Wrap up

with SocialChain’s CEO Jacinta Faul and group strategy director Ric Hayes

16:00

Spicy Margs and marketing debrief

Wind down, grab your drink of choice and network with our community of the best minds in social

Meet the speakers

Richard Cook

Social Media Lead

Ashley Goldie

Senior Media & Content Manager

Kymberley Thomson

Senior Global Social Media &
Community Manager

Nilam Atodaria

Brand Partnerships Manager

Francesca Coughlan

Paid Media Manager

Hannah Walker

Head of Mid-Market UK

Alix Sutherland

Agency Partner

Priyanka Parmar

Creative Strategist

Emily Churchill

Head of Marketing

Jack Remmington

Presenter, Creator and Podcaster

Brittany Fuller

Head of Media & Social,
Platforms & Devices UK

Tariq Slim

Head of Agency Partnerships

Aimée Scanlon

Social Media Lead

Paige Smith

Brand Social & Influencer Lead

Ayala Daly

Content Producer

Gonzalo Rosado

Community Lead

Adam Bracegirdle-Black

Creative Partner

Sadie Gee

Global Community Lead

Eve Young

Senior Creative and host of
SocialMinds podcast

Hannah Baker

Chief Marketing Officer

Ric Hayes

Group Strategy Director

Chelsea Noronha

Strategist

Mark Byrne

Director of Paid Media

Gareth Harrison

Strategy and Innovation Director

Event Gallery