Building Connections in the Age of the Disconnect

SocialMinds LIVE is back. And for our second live event, we’re coming to London! Join our community of the best minds in social at the Everyman Cinema, Broadgate on Wednesday 24th April 2024. You’ll hear inspiring keynotes, provocative panels and outcome-focused debate to help your brand overcome the disconnect between how people engage with social and the way brands show up in the space.
Wednesday 24th April
12:30 – 17:30

+ After party until late

Everyman, Broadgate

1 Finsbury Ave, London, EC2M 2PF

In a sea of same, how do you stand out on social?

In a world of brand irrelevance, how do you build connections with new audiences at scale?

In a saturated feed, how do you capture attention?

As the world goes cookieless, how can we be sure of social’s impact?

When others are complacent, how can your brand stay one step ahead?

Join us at SocialMinds LIVE London for answers to all of these questions and more. 

Our first ever SocialMinds event in Manchester was an introduction to the disconnect. But that was only scratching the surface.  

Now it’s time for a deep-dive.  

Together with leaders from the SocialMinds community, SocialChain’s strategists and creators will deconstruct the five pillars of our unique and forward-thinking approach to overcoming the discrepancy between how your people use social and how you show up in the space. 

Secure your seat to find out:

What makes a distinctive brand on social

How to build engaged communities at scale

The secret to creating and measuring genuinely attention-grabbing content

How to ensure your social strategy delivers on your wider business objectives 

How you can innovate, continuously learn, and improve 

Meet the speakers

Sarah Sutton

Global Media Director, Oatly

Leah Silverlock

Global Director of Social Media, American Express GBT

Eva Bojtos

Director of Social Media & Influencers, SharkNinja

Jake Gauntlett

Head of Content, Mob

Tobi Demuren

Head of Advocacy Marketing, LinkedIn

Kenyatte Nelson

Chief Membership & Customer Officer, Co-op

Matthew Siberry

Head of Home, Pinterest UK

Molly Rajanathan

Agency Solutions, Meta

Angie French

Former Director, Northern Europe Marketing Science, Meta

Gareth Harrison

Senior Strategist, SocialChain

Amelia Wollaston

Head of Influencer, SocialChain

Hannah Kimuyu

Managing Director (Performance), Brave Bison

Our Hosts

Pete Metcalfe

CEO, SocialChain

Eve Young

SocialMinds Podcast Host

Ric Hayes

Group Strategy Director

The Lineup

12:30 - 13:00

Arrival Drinks & Welcome

with Pete Metcalfe, CEO

We’ll be waiting at the bar with your welcome drink. Then find your seat, sit back and relax.


Building...A Brand Worth Talking About

with Sarah Sutton, Oatly

Learn what makes a distinctive brand on social with Sarah Sutton, global media director for the illustrious Oatly.


Building...Communities At Scale

with American Express GBT, Mob & Co-op

Go beyond marketers’ favourite buzzword and find out what nurturing community actually looks like – with American Express, Mob and more.



with pastries

Take a break from soaking up the insights – it's time for a tea break!


Building...Engaging Campaigns

with Pinterest, Meta & LinkedIn

Our second panel brings together major social platforms to advise on the formats, campaigns and ad solutions that will help you drive engagement across each channel.


Building...Robust Measurement

with Ric Hayes, Angie French & Hannah Kimuyu

Measuring social’s effectiveness can be a minefield. Not any more. We’ll simplify what it means to know how hard your ads are working – and show you exactly where to start.

16:30 Innovative Strategy

with SharkNinja

A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a fan-first approach, and discover how you too can build campaigns that outlast you.


After Party

Let your hair down

Wind down, grab your drink of choice and network with our community of the best minds in social.

Missed our last event? Watch the recap

Spaces are limited. Register below to join us