Building Connections in the Age of the Disconnect
+ After party until late
1 Finsbury Ave, London, EC2M 2PF
In a sea of same, how do you stand out on social?
In a world of brand irrelevance, how do you build connections with new audiences at scale?
In a saturated feed, how do you capture attention?
As the world goes cookieless, how can we be sure of social’s impact?
When others are complacent, how can your brand stay one step ahead?
Join us at SocialMinds LIVE London for answers to all of these questions and more.
Our first ever SocialMinds event in Manchester was an introduction to the disconnect. But that was only scratching the surface.
Now it’s time for a deep-dive.
Together with leaders from the SocialMinds community, SocialChain’s strategists and creators will deconstruct the five pillars of our unique and forward-thinking approach to overcoming the discrepancy between how your people use social and how you show up in the space.
Secure your seat to find out:
Meet the speakers
Sarah Sutton
Global Media Director, Oatly
Leah Silverlock
Global Director of Social Media, American Express GBT
Eva Bojtos
Director of Social Media & Influencers, SharkNinja
Jake Gauntlett
Head of Content, Mob
Tobi Demuren
Head of Advocacy Marketing, LinkedIn
Tom Bellamy
Executive Creative Director, SocialChain
Matthew Siberry
Head of Home, Pinterest UK
Molly Rajanathan
Agency Solutions, Meta
Angie French
Former Director, Northern Europe Marketing Science, Meta
Gareth Harrison
Senior Strategist, SocialChain
Amelia Wollaston
Head of Influencer, SocialChain
Hannah Kimuyu
Managing Director (Performance), Brave Bison
Our Hosts
Pete Metcalfe
CEO, SocialChain
Eve Young
SocialMinds Podcast Host
Ric Hayes
Group Strategy Director
The Lineup
12:00 - 12:45
Arrival Drinks & Welcome
with Pete Metcalfe, CEO
We’ll be waiting at the bar with your welcome drink. Then find your seat, sit back and relax.13:00
Building...A Brand Worth Talking About
with Sarah Sutton, Oatly
Learn what makes a distinctive brand on social with Sarah Sutton, global media director for the illustrious Oatly.
13:35
Building...Communities At Scale
with American Express GBT, Mob & SocialChain
Go beyond marketers’ favourite buzzword and find out what nurturing community actually looks like – with American Express GBT, Mob and more.14:00
Brews
snacks and networking
Take a break from soaking up the insights – it's time for a tea break!14:45
Building...Engaging Campaigns
with Pinterest, Meta & LinkedIn
Our second panel brings together major social platforms to advise on the formats, campaigns and ad solutions that will help you drive engagement across each channel.15:30
Building...Robust Measurement
with Ric Hayes, Angie French & Hannah Kimuyu
Measuring social’s effectiveness can be a minefield. Not any more. We’ll simplify what it means to know how hard your ads are working – and show you exactly where to start.16:30
Building...an Innovative Strategy
with SharkNinja
A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a fan-first approach, and discover how you too can build campaigns that outlast you.17:15
After Party
Let your hair down
Wind down, grab your drink of choice and network with our community of the best minds in social.Missed our last event? Watch the recap
Spaces are limited. Register below to join us
