Scribe

What’s New?

Knowledge gives us the power to change the way we see the world. Scribe is a hub for articles, research and videos that go deeper to prize out real-life insights from thought-leaders and industry experts. We’ve created this space to express views and share conversations from Social Chain and beyond.

Abandon Conventional Data to Win

27/04/17

Rob Sullivan

Brands have long looked to Twitter and Facebook to glean data through social media. But marketers could also find value through more unconventional means?

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Gen Z: Why We Don’t Care

26/04/17

Eve Young

Gen Z social media specialist, Eve Young, explores what brands must do to reach her generation and crushes the myths surrounding today's young people.

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The Internet Has Made Us Disloyal

25/04/17

Theo Watt

In 2017, there is a growing focus toward utilising social media in a way that promotes and notices brand advocacy. But what is its significance?

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Why Live Streaming Works

21/04/17

Theo Watt

Live streaming has taken the social media sphere by storm? But why does the format remain so popular among Gen Z and millennials?

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5 Ways Social Media is Changing Music

20/04/17

Theo Watt

From artist promotion to sponsorship, social media is changing the music industry in ways few artists and labels could have imagined.

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SPORF: From Parody to Powerhouse

13/04/17

Theo Watt

SPORF has gone from a Twitter parody page to a global sports media powerhouse, with a network of 15 million fans and counting. Here's how they did it.

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Festivals 2017: Why Explosive Social Matters

12/04/17

Theo Watt

How can brands make the most of their on the ground activations and reach millions this festival season? Through social media, of course. Find out more.

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Are You Making the Most of Social?

11/04/17

Theo Watt

Having a clear handle on each social media platform is vital to a successful online marketing strategy. Check out our overview of insights into each.

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Why You Can’t Stop Sharing Memes

05/04/17

Theo Watt

Memes are the internet trend that refuses to die. Short, sharp and shareable, they are designed to evoke emotion. But what of the psychology behind memes?

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The Truth About Generation Z

04/04/17

Theo Watt

Generation Z have come of age. But are brands ready for this new wave of tech-savvy consumers? Here are the key insights all brands should be aware of.

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The Biggest Secret in Influencer Marketing

30/03/17

Theo Watt

Bigger isn't always better. Marketers have found value in a new area of influencer marketing...

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How to be Disruptive

27/03/17

Theo Watt

The Sunday Times Maserati 100 list recognises disruptive entrepreneurs from all backgrounds. This year's list features none other than Social Chain CEO Steve Bartlett.

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