Scribe

What’s New?

Knowledge gives us the power to change the way we see the world. Scribe is a hub for articles, research and videos that go deeper to prize out real-life insights from thought-leaders and industry experts. We’ve created this space to express views and share conversations from Social Chain and beyond.

A New Form of Television?

23/02/17

Theo Watt

As media director, it's Hannah Anderson's job to oversee our network of 400 pages and communities. Here she discusses social as a new form of television.

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Meet The Duo Behind Europe’s Largest Student Community

22/02/17

Theo Watt

Michael Martin and Alex Brown have grown Student Problems from the ground up. With over three million followers and counting. Here's how they did it.

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#BreakingSocial Ep 2: Trump Might’ve Just Saved Twitter

17/02/17

Theo Watt

Is the end in sight for Twitter? Steven Bartlett turns his attention to the ailing platform and the impact of Trump in episode 2 of #BreakingSocial.

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Why are Influencers so Afraid of Selling Out?

15/02/17

Theo Watt

Why are Influencers so Afraid of Selling Out? Sean Brown, turns his attention to FOSO (the fear of selling out) and influencer marketing in 2017.

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The Best Trump Infographic You’ll See This Week

15/02/17

Theo Watt

Donald Trump knows a thing or two about emotionally-charged social media. Here, Jake Thomspon shows the power of sentiment in a presidential-themed infographic.

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What Do a Million Likes Mean, Anyway?

15/02/17

Theo Watt

In this first installment of the Ever-Changing Landscape, Mike Blake-Crawford gives his thoughts on the current state of social media.

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Should Brands Speak Out? The Results Are In

08/02/17

Theo Watt

We ran a Twitter poll recently to find out whether or not brands should be mixing business with politics. The people have spoken and the results are in.

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The Life and Times of a Social Chain Intern

07/02/17

Lucia Banjo

Lucia Banjo has swapped business lectures for puppies, sleeping pods and innovative social. Here she reflects on her first week at Social Chain.

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Backlash Marketing: Mixing Business with Politics

03/02/17

Theo Watt

Should brands be mixing business with politics? Nike, Uber and Gucci have all spoken out against Trump, but does backlash marketing actually work?

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#BreakingSocial Episode 1

03/02/17

Pete Daly

Facebook Stories has officially launched, marking a new dawn for the status update. So, does this mark the end for Snapchat? Steven Bartlett has his say.

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Meet the Most Successful Gen Z in UK Marketing

01/02/17

Theo Watt

Jason Fisher has produced video content for some of the world's biggest brands including Apple, Warner Bros. and Puma... all before his 18th birthday.

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10 Common Questions About Millennials – Answered

26/01/17

Theo Watt

It's no secret that the majority of us at Social Chain are millennials. With that in mind, we thought it best to put the record straight on yours truly!

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