EGC unlocked: The new frontier of community on social
Dance trends at Argos, The Perfume Shop’s gift-wrapping diva, Waitrose Maidenhead’s entire TikTok account. Employee-generated content (EGC) is a tactic of the times for marketers across every vertical. In our final panel of the day recorded for a live audience at SocialMinds LIVE: Era of the Collective, we heard from two very different brands, both of […]
Start with the C word: How to build a community-first brand
“Community.” It could give AI a run for its money as marketing’s hot topic of 2025. But as much as any brand likes to say they have a community, what does that actually mean in practice? And how can brands in the early stages of building a community move from broadcasting to belonging? In […]
Our top takeaways from SocialMinds Live London 2025
We’ve distilled the bold ideas and sharp insights from SocialMinds LIVE: The Collective Era into key lessons and takeaways to help your brand tap into the power of community-driven creativity, and thrive in the new age where everyone shapes culture.
SocialMinds LIVE London 2025: Gallery
Thanks for coming to SocialMinds LIVE. Here you can browse our official snaps from the day. Did someone say new LinkedIn profile pic?
The Media Lift Effect: How to seamlessly integrate paid and organic media to drive the outcomes that count
Download our all-new white paper from SocialChain and Brave Bison to give your paid social performance an overhaul. Inside, find practical steps to help you get more from your media, across the funnel and beyond.
Primark appoints SocialChain as new global social media agency
SocialChain will work closely with Primark’s in-house team to shape the brand’s global social media strategy, community management and reactive content creation.
Royal Mail appoints SocialChain to launch social-first growth strategy and influencer activation
Royal Mail has appointed SocialChain to deliver two key projects, aimed at enhancing its social media presence and driving behavioural change among target audiences. SocialChain was tasked with delivering a social-first growth strategy. The agency ran a comprehensive audit of Royal Mail’s social media channels, focusing on improving performance, engagement, and setting a clear long-term […]
SocialChain acquires The Fifth from News UK to bolster influencer marketing capabilities
Founded by News UK in 2019 under the leadership of Oliver Lewis, The Fifth delivers influencer marketing, social strategy and creator-led campaigns for brands including YouTube, UKTV, FOX Entertainment, Tommee Tippee, The Times and SamsungTV.
Brave Bison acquires leading independent SEO, Content and Digital PR agency Builtvisible
Media, marketing and technology company Brave Bison today announces that it has acquired Builtvisible. Founded in 2009, Builtvisible delivers SEO, content strategy and digital PR services and boasts an enviable roster of clients across the retail, travel and financial services sectors including Icelandair, Asda, Aviva, Specsavers, Superdrug and The Very Group. As part of the […]
SocialChain launches social-first strategy consultancy StrategyChain
SocialChain has launched StrategyChain – a new consultancy offering that puts social at the heart of clients’ marketing strategies. Comprising four core services – brand strategy, communications strategy, product innovation and business transformation – StrategyChain is a response to an increase in enquiries from brands who want to approach their growth from “from social out”. […]
