Pinterest Predicts 2025: Trends, insights, and how brands can take action

By Jay Parker, Influencer Manager @ SocialChain And with that the 2024 season comes to an end… and Pinterest Predicts 2025 is here! With 80% of previous predictions hitting the mark, Pinterest’s annual report isn’t just another trend forecast, it’s a strategic playbook for brands and consumers who are ready to think ahead, adapt and […]
How memes made Duolingo a marketing powerhouse

Duolingo caught many a marketer’s eye when its unhinged videos started going viral on TikTok. Now it’s lauded as the gold standard for brands aspiring to be social-first. But Duolingo never underestimated the fame-driving power of social. To tell us the story of how social has always been key to the brand’s success, regional marketing director for Europe and Latin America Rebecca Ricoy joined the SocialMinds podcast.
Our top five takeaways from CreatorFest 2024

The top five learnings from CreatorFest 2024, including from our keynote with head of influencer Amelia and senior strategist Gareth, Why Creators Are Key to Turning Communities into Customers.
Our top takeaways from SocialMinds Live Manchester 2024

We’ve dissected the day’s panels and discussions from our SocialMinds LIVE event Future Casting Social’s Next 20 into our top takeaways and actionables to prep your brand for the next big shift in social.
From scroll to sale: the past, present and future of social commerce with TikTok Shop, SocialChain and Brave Bison

In the final panel from SocialMinds LIVE: Future Casting Social’s Next 20, find out achievable ways to maximise your social commerce strategy with TikTok Shop, SocialChain and Brave Bison.
Fireside Chat: Creator Special with Natalie O’Leary, BBC Radio 1

In one of four live podcasts from SocialMinds LIVE: Future Casting Social’s Next 20, find out how to thrive on social amid constant changes in the creator economy with BBC Radio 1’s Nat O’Leary.
How to leverage local on social with Greene King

In one of four live podcasts from SocialMinds LIVE: Future Casting Social’s Next 20, find out how you can balance leveraging local communities on social with global brand building with the UK’s leading pub retailer and brewer Greene King.
Forecasting the future feed with Reddit, TikTok and Meta

In the third panel from SocialMinds LIVE: Future Casting Social’s Next 20, equip yourself for the next decade of social trends, new features and audience behaviours with TikTok, Reddit, Meta and LinkedIn.
How to reinvent a 160-year-old tagline for social with John Lewis

In one of four live podcasts from SocialMinds LIVE: Future Casting Social’s Next 20, find out why John Lewis is bringing its 106-year-old tagline out of retirement – and how the heritage brand is reinventing itself for a modern, social-first audience.
SocialChain’s Next Chapter with CEO Jacinta Faul

In the second panel from SocialMinds LIVE: Future Casting Social’s Next 20, find out what our CEO Jacinta Faul’s learned from over a decade leading the charge in digital – plus the priorities marketers should have on their radar for 2025.