Building Robust Measurement with Angie French, Ric Hayes & Hannah Kimuyu
Measuring social’s effectiveness can be a minefield. We all want to create more effective outcomes for our brands through social, but social media’s KPIs often seem disconnected to marketing effectiveness principles. That’s what we aim to clarify through this panel discussion – with Ric Hayes, SocialChain group strategy director; Hannah Kimuyu, Brave Bison MD of performance; and Angie French, Meta’s former marketing science director for Northern Europe. In this, they simplify what it means to know how hard your ads are working – and show you exactly where to start.
Download our key takeaways report from SocialMinds LIVE now.
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