Building unforgettable brands: Winning the battle for memory in a short-form world
In this keynote recorded live at SocialMinds LIVE, Meta’s global creative lead Barry Christie unpacks what it takes to build brands that are not just seen, but remembered. From creative coherence to emotional shortcuts and culture-first creator work, learn why the strongest brands are building flexible worlds, not rigid rulebooks, and how novelty can help interrupt the endless scroll.
Speaker
Barry Christie, Global Creative Lead, Meta
