Connecting the dots: Measuring paid, owned and earned as one
In this fireside chat recorded live at SocialMinds LIVE, experts from SocialChain, Brave Bison and Meta explore what it takes to measure social as one connected system. From cleaner data and stronger foundations to smarter experiments and commercial storytelling, learn how marketers can prove the impact of paid, owned and earned in the language the wider business actually cares about.
Speakers
Gareth Harrison, Strategy & Innovation Director, SocialChain
Mark Byrne, Director of Paid Performance, Brave Bison
Harry Davison, Head of Marketing Science UK, Benelux, Nordics & Turkey, Meta
Catch up with the session below.
Read more in our Key Takeaways report. Download now.
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