Oatly: How to Keep Your Creative Edge as the Brand Matures | Sarah Sutton
Oatly’s punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly’s provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we’re joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why Oatly still won’t write TOV guidelines (I know, I know) and how they’re approaching social reactive and creator partnerships after watching the rest of us do it first.
Sarah Sutton - Oatly June 2024 (35 min)
0:00
Prefer a long read? Try this...
Liked this? Give these a listen
The Very Group: How to Command Influence in 2023 3 Apr (38 min)
Twitter: Brand Behaviour Has Become Bland Behaviour 24 Oct (49 min)
