Event
Tuesday, October 14 | 10 am - 4pm | London
Stop broadcasting. Start co-creating.
Platforms have democratised creativity. Now anyone can create content, spark conversation, and influence the world’s biggest trends. From employees to everyday users to influencers and creators, the power’s in the hands of the collective.
The problem? Most brands still act like they’re on an island.
Our sellout live event SocialMinds LIVE returns to London’s Everyman Broadgate this autumn for a social marketing conference that brings together the very best brands and platforms building a collective from the ground up.
SocialMinds LIVE: Era of the Collective will deep-dive what it really means to stand out in an era where creative and strategic excellence is no longer a one-man band. Across a jam-packed day of panels, fireside chats and exclusive workshops, the biggest social platforms, boldest brands, and sharpest creators in the industry will share their expertise on harnessing the full force of their communities – so you can do the same.
From EGC to UGC to creator content, we’ll show you how the best social-first brands tap into creators, colleagues and customers to build content, culture and connections.
If you want strategic clarity on where to focus, what’s next, and how to win in the era of the collective, this is an event you can’t miss.
Date:
Tuesday, 14 October
Time:
10am - 4pm
City:
London
Location:
Everyman Broadgate, London EC2M 2PF
era of the collective
era of the collective
era of the collective
era of the collective
era of the collective
Our last event explored:
- Why co-creation is the new content strategy and how smart brands are building community in the collective era
- The place EGC, UGC and creator content should hold in your marketing strategy, and how to leverage them without losing control of your brand voice
- What today’s top creators really want from brand deals — and how to collaborate on partnerships that feel real
- How to turn your team into a content engine, with lessons from the brands winning at employee-led storytelling
- What social platforms have in store to help you facilitate community, from new features to creative formats you can’t afford to ignore
You’re in good company. Take it from our past guests
Missed our last event? Watch the recap
Meet our previous speakers
Richard Cook
Social Media Lead
Ashley Goldie
Senior Media & Content Manager
Kymberley Thomson
Community Manager
Nilam Atodaria
Brand Partnerships Manager
Francesca Coughlan
Paid Media Manager
Hannah Walker
Head of Mid-Market UK
Alix Sutherland
Agency Partner
Priyanka Parmar
Creative Strategist
Emily Churchill
Head of Marketing
Jack Remmington
Presenter, Creator and Podcaster
Brittany Fuller
Platforms & Devices UK
Tariq Slim
Head of Agency Partnerships
Aimée Scanlon
Social Media Lead
Paige Smith
Brand Social & Influencer Lead
Ayala Daly
Content Producer
Gonzalo Rosado
Community Lead
Adam Bracegirdle-Black
Sadie Gee
Global Community Lead
Eve Young
SocialMinds podcast
Hannah Baker
Chief Marketing Officer
Ric Hayes
Group Strategy Director
Chelsea Noronha
Strategist
Mark Byrne
Director of Paid Media
Gareth Harrison
Strategy and Innovation Director
Our top takeaways from SocialMinds Live London 2025
In 2025, creativity is anyone’s game. Thanks to social platforms, everyone can create content, spark conversation and influence culture, from employees to everyday users to creators with millions of followers.
The power? It’s in the hands of the collective.
The problem? Most brands still act like they’re on an island.
That’s why, on 14 October, SocialMinds LIVE took over Everyman Broadgate in London for a full day of panels, fireside chats, live podcasts and exclusive workshops. And now, we’ve bottled the best of it, just for you.
Inside the report:
You’ll find sharp insights and bold takes from top voices at Unilever, Google, TikTok, Meta, Monzo, Primark, Sky and more. We’ve unpacked real-world examples of brands turning community into genuine business advantage, not just in theory, but in practice.
You’ll get strategy-shaping advice from creators, platforms and marketers already working at the cutting edge of collective-led content. And to make your life easier? We’ve included ready-to-share takeaways you can bring straight into your next team meeting.
Don’t miss out.
Download our key takeaways report from SocialMinds LIVE now.
Just a taste of how we run things
Spaces are limited. Register below to join us
