Paid. owned. earned.
unified.
Paid. owned. earned.
unified.
Paid. owned. earned.
unified.
Paid. owned. earned.
unified.
Paid. owned. earned.
unified.
Event
Wednesday, May 27 | 12:30-17:00 | London
The algorithm has changed. Has your marketing?
Killer creative can’t save a bad media plan. A bigger spend can’t salvage bad creative. It’s time for marketers to stop picking sides.
Paid, owned, and earned media are the three core pillars of a successful marketing strategy, yet most teams still operate in silos. We want to change that.
For SocialMinds’ first-ever event hosted in collaboration with Meta, we’re stripping the jargon out of social and breaking down the barriers between budget lines to show you how the cogs of a social-first marketing strategy actually fit together.
At SocialMinds LIVE x Meta: Paid. Owned. Earned. Unified. hear from experts at the world’s biggest social platform and some of the brightest brands and brains operating in social and leave armed with the actionable insights you need to transform your social strategy into a unified powerhouse.
Date:
Wednesday 27 May
Time:
12:30-17:00
City:
London
Location:
Meta Kings Cross, 11-22 Canal Reach, London N1C 4DB
Paid. owned. earned.
unified.
Paid. owned. earned.
unified.
Paid. owned. earned.
unified.
Paid. owned. earned.
unified.
Paid. owned. earned.
unified.
Sign up now to learn:
- How the biggest global brands are creating scroll-stopping content and building their brands from social out
- What today’s consumers really want from their social algorithms and how brands can meet them there
- Why earned visibility in the age of AI is more crucial than ever – and how to ensure your social content is keeping pace
- How to effectively use influencers and creators across the funnel on any and every marketing channel
- How to build an integrated social engine that brings owned and organic content together to work at the pace modern paid platforms demand without your creative losing its soul
You’re in good company. Take it from our past guests
Missed our last event? Watch the recap
The lineup
12:30
Check in opens for registration
Welcome! Grab some breakfast and your seat.
13:00
Intro to SocialMinds LIVE: Paid. Owned. Earned. Unified.
with Brave Bison’s chief marketing officer, Hannah Baker
13:10
Building Unforgettable Brands: Winning the battle for memory in a short-form world.
with Meta’s global creative lead, Barry Christie
13:30
Owning Owned: Why organic is the power play of a unified marketing strategy
with Tinder, Primark and Channel 4
13:55
Earning Attention: The key to culturally fluent creator marketing
with loveholidays, DeLonghi, Universal Music and Vodafone
14:20
BREAK
14:40
Winning in Paid: How to make Meta performance creative work harder
with Brave Bison AdStudio’s creative strategy director Isabel Villadolid and Meta agency partner, Alix Sutherland
Meet the speakers
Barry Christie
Global Creative Lead
Alix Sutherland
Agency Partner
Harry Davison
Head of Marketing Science UK &
Northern Europe
Bianca Liapis
Digital Marketing Manager
Madeline Riley
Senior Marketing Manager, UK & Nordics
Kymberley Thomson
Senior Global Social Media & Community Manager
Eloise Brown
Social Media Manager
Eva Bojtos
Global Earned Media Director
Anysia Palmer
Senior Paid Social Manager
Aaron Gillies
Senior Content Strategist
Hannah Baker
CMO
Ric Hayes
Group Strategy Director
Chelsea Noronha
Strategist
Eve Young
Assistant Creative Director & SocialMinds Host
Isabel Villadolid
Creative Strategy Director
Abbey Grocott
Head of Content Strategy
Gareth Harrison
Strategy & Innovation Director
Mark Bryne
Director of Paid Performance
Not to brag, but we always sell out...so get in there quick!
Check out our previous events
