Our building blocks
Brand foundations
We build brands that are made for the scroll: distinct, consistent and socially fluent. From tone of voice to visual identity, we help you show up with clarity and confidence.
Cultural storytelling
We turn strategy into stories people actually care about. Whether it’s a reactive moment or a full-blown campaign, our narratives are shaped by culture, not corporate calendars.
Audience-led innovation
We bring your audience into the product process. Testing, learning, and refining in real time. From UGC trials to creator feedback, we shape ideas that reflect real behaviour and unmet needs. This is faster, smarter innovation with people at the centre.
Social by design
We help brands embed social thinking across teams, tools and strategy. From workflows to reporting, we design systems that turn social from siloed channel into business driver. It’s modern, measurable, and made to scale.
Our building blocks
Brand foundations
We build brands that are made for the scroll: distinct, consistent and socially fluent. From tone of voice to visual identity, we help you show up with clarity and confidence.
Cultural storytelling
We turn strategy into stories people actually care about. Whether it’s a reactive moment or a full-blown campaign, our narratives are shaped by culture, not corporate calendars.
Audience-led innovation
We bring your audience into the product process. Testing, learning, and refining in real time. From UGC trials to creator feedback, we shape ideas that reflect real behaviour and unmet needs. This is faster, smarter innovation with people at the centre.
Social by design
We help brands embed social thinking across teams, tools and strategy. From workflows to reporting, we design systems that turn social from siloed channel into business driver. It’s modern, measurable, and made to scale.
With the team at SocialChain, we found a truly distinctive way to insert KFC Delivery into some of the biggest moments of the World Cup to get attention and drive relevancy for the brand. Our live game rooms allowed us to react quickly to in-game moments, whilst our approach to Instagram Stories meant we could harness the hype and excitement around coming matches and maximise engagement. Together, we delivered some amazing results to ensure cut-through and drive awareness of KFC Delivery throughout the World Cup. And we even made headlines!
Social Media Manager
After the success of Emma Willis: Delivering Babies in 2022, we wanted to celebrate the new series with the same storytelling approach but bring something fresh to the audience and yet again, the team smashed it, with their unique approach to emotional storytelling, layered this time with a unique and powerful poem with Jess Urlich. The poem was accompanied by the beautiful stories told by our fantastic selection of influencers that allowed us to witness their emotional journeys. The campaign surpassed expectations and we’re so thrilled with the results.
Georgia Quantrell-Cousins Langan
Head of Social Media
Working with the team at SocialChain enabled us to create a campaign that would immerse audiences in the world of The Traitors on TikTok, and allowed us to bring the unique and compelling gameplay of the series to life in the digital space.
Jamie Dodds
Digital Commissioning Executive
SocialChain has been an integral part in launching and maintaining our @MusicOnTikTok channels. Their attention to detail, creative scope and organisational prowess has made our day-to-day run seamlessly, and has allowed us to focus on bigger picture growth and development of the TikTok brand in the music space. They’ve been expedient, precise and flexible, with a design team on hand that far exceeds expectations and an account manager who diligently helps us steer our scheduling and programming efforts. SocialChain has time and again delivered beyond expectations, and has been a pleasure to work with.
Music Editorial Lead
The Colonel’s Arms pub was such a key moment for KFC last year. Not only did it stand as a truly distinctive platform for our KFC Delivery proposition, but it also gave us the right level of disruption to ensure cut-through during the busy World Cup period. Against a complex pub build, the SocialChain team worked tirelessly, and through the night, to capture content to amplify the activation across social and drive engagement.
Andrew Hendry
Social Media Manager
To capture the attention of Gen Z, the DKNY 24/7 Fragrance campaign tapped into the pulse of modern culture by working with a set of impactful creators – who blended authentic storytelling with vibrant, engaging visuals that reflect their values and energy. By embracing TikTok’s dynamic platform, the team helped the brand to reinvent, delivering a fresh, relatable experience that’s as bold and unique as the fragrance itself. This strategy not only connected with a new generation but also elevated DKNY 24/7 fragrance to new heights of relevance and creativity.
Vinni Samara,
Head of PR and Influencer Relations
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