Earning attention: The key to culturally fluent creator marketing
In this panel recorded live at SocialMinds LIVE, brands, creators and entertainment experts reveal what it really takes to earn attention in an oversaturated creator economy. From travel campaigns and music launches to online safety content and viral product moments, learn why creator marketing now depends on trust, creative freedom and work that feels native to the audience, not forced into the feed.
Host
Sophie Berman, Head of Influencer, SocialChain
Speakers
Cassia Colling, Brand Content and Strategy Lead, loveholidays
Jasmine Dye, Senior Social Media Manager, DeLonghi
Eva Bojtos, Global Earned Media Director, Universal Music
Danny Ingham, Director of Creator Marketing, Vodafone
Natalie O’Leary, Broadcaster & Creator
Catch up with the session below.
Read more in our Key Takeaways report. Download now.
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