Generation algorithm: How to build for the feed, not the follow
In this keynote recorded live at SocialMinds LIVE, Brave Bison’s Hannah Baker and Ric Hayes introduce Generation Algorithm, new research into the audiences growing up inside algorithmic media. Learn why people are taking more control over their feeds, why Gen Z are sceptical editors rather than passive consumers, and how brands can earn attention by showing up in active moments of discovery.
Speakers
Hannah Baker, Chief Marketing Officer, Brave Bison
Ric Hayes, Chief Strategy Officer, Brave Bison
Catch up with the session below.
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