Behind the scenes at YouTube Festival 2026 with SocialMinds
This time last week, the SocialMinds team hit the red carpet at the infamous London Palladium for YouTube Festival.
Our associate creative director and host of the SocialMinds podcas Eve Young sat down with Google’s David Black on where the big platform bets are landing and Expedia’s Natalie Wills on putting creators at the heart of a global brand strategy, as well as Influencer’s Ben Jeffries and YouTube creator Jade Beason on where the creator economy goes next.
The thread running through all three: creator-led strategy on YouTube is delivering results brands can’t ignore.
This is what we saw, who we spoke to, and what it means for brands betting on creators.
