• Sam Barker
  • 30 min

Formula One: How to Convert Casual Viewers Into Hardcore Fans

Formula One’s social channels have accelerated from 0 to 100 in the last couple of years; now the innovation online is matching that of the track. Sam Barker, senior social media manager at Formula 1, says a mix of passion-fuelled entertainment, BTS, and making complex specs accessible are to thank for the brand’s powerful connection with its fans. In this episode, we cover how to pull in novices without pandering to superfans, how F1 collaborates with partner brands – like Aston Martin and driver channels like Lando Norris’ gaming page – and why measuring passion is difficult but essential.

Sam Barker - Formula one June 2023 (45 min)