Rethinking influence: Why shifting your perspective on creators is a must in 2024
Over the past four decades, who and what we define as a cultural influence has changed – a lot. And in the last ten years, the emergence of new social platforms and content trends has only sped up the pace of this evolution.
Social in Six 78
We’re bringing you six of the most important social updates, including Meta’s ad-free subscriptions; X’s efforts to restrict external links, and YouTube’s feature to get you watching more Shorts.
Our time at Influencer Marketing Show Europe 2023
SocialChain’s head of influencer Amelia Wollaston and Brave Bison Media Network’s head of content and social media Nathan Aspell shared some serious insights about the creator economy’s shifting landscape, and why it’s time for brands to rethink their influencer marketing strategy.
How community recommendations are turning Redditors into brand loyalists
“Community” is a borderline marketing buzzword these days, but there’s no better description for a platform like Reddit. It’s literally built on communities – whether that’s your interests, your need to discuss the latest Love Island episode or your questions about whether the chicken you’ve had in the fridge for a week is safe to […]
Make an impact beyond influence with our latest whitepaper
The ‘Rachel’ haircut. Nike Air Jordans. MTV. Brands used to define culture. Thanks to creators, it doesn’t work that way any more. And the marketing industry is failing to keep up. With today’s creator economy supporting over 207 million creators globally, brands are spoilt for choice in how they engage with their consumers. And yet, […]
10 ways brands can overcome the disconnect
In an increasingly connected world, why are brands and their people more disconnected than ever? If you made it to our SocialMinds Live event Overcoming the Disconnect last month, this is exactly what we set out to answer. We assembled six incredible brands, creators and platforms – Ryanair, Monzo, Pinterest, Specsavers, Sidemen and WeAre8 – […]
Threads has launched a much-requested new feature
After adding desktop support for the app last month, Meta’s introduced another feature to its short-form content platform Threads.
Keyword search is now available in Australia and New Zealand, and Threads will soon follow this by expanding to Argentina, India, Mexico, the UK and the US in the coming days.
You can now list open job roles on X – but there’s a catch
After testing the feature with select partners for the last few months, X is moving forward with its job listings tool for paying subscribers. Job listings are now in beta and any Verified Organisation with a gold checkmark can now add open roles to their X profile. Listings for open roles will appear on your […]
Why your social content should make people curious
We caught up with Shannon Forrey, the brand’s director of social and digital media, on the latest episode of the Social Minds podcast. Shannon shared actionable insights on why more brands and marketers should want their followers to get curious on social.
YouTube has spilled the beans on what you should prioritise when making Shorts
YouTube has released a new video with Shorts Product Lead Todd Sherman, answering some FAQs on Shorts. There’s advice on hashtags, how often you should post, the Shorts algorithm, and what’s coming next. Among his pointers, Sherman says there’s no plans to make Shorts any longer, as YouTube already offers longform content. Looking ahead, we […]
