Social in Six 85
1. Virtual influencers have arrived on TikTok @tiktoknewsroom Introducing TikTok Symphony: our new Creative AI suite that blends human imagination with AI-powered efficiency to help marketers scale content development, creativity, and productivity on TikTok. ♬ original sound – TikTok Newsroom The story: So what? We’re well and truly in the age of AI influencers, […]
Top takeaways from our time at MAD//Fest
If you couldn’t make it this year, we’re here with your essential roundup. Here’s our top takeaways from marketing’s most disruptive advertising festival.
The Linkup: Kieran Hughes
For the third instalment of The Linkup, the series that brings you the people behind our award-winning work, our content marketer Melissa chats to SocialChain’s strategist Kieran Hughes.
Social in Six 84
1. Instagram could introduce unskippable ads The story: So what? This is a bold move, mainly because it comes with significant risk to the user experience. But, for brands, this could be an incredibly rich area to play in when done right. Think of this as your elevator pitch to audiences. The goal here […]
“It’s a work in progress”: Inside Oatly’s consistently inconsistent social strategy
Featuring insight from global media director Sarah Sutton, find out how Oatly is scaling up its social strategy without losing its fearlessness and commitment to bold provocation.
Our top takeaways from SocialMinds Live 2024
We’ve dissected the day’s panels and discussions from our SocialMinds LIVE event Building Connections in the Age of the Disconnect into our top takeaways and actionables that you can take into your own work and strategy.
Building An Innovative Strategy with SharkNinja
In the final panel from our SocialMinds LIVE event in London, find out how to build an innovative strategy with SharkNinja and SocialChain.
Building Robust Measurement with Angie French, Ric Hayes & Hannah Kimuyu
In the third panel from our SocialMinds LIVE event in London, find out how to build robust measurement models with SocialChain, Brave Bison and ALF Consulting founder Angie French.
Building Engaging Campaigns with LinkedIn, Pinterest & Meta
In the second panel from our SocialMinds LIVE event in London, find out how to build engaging campaigns with Meta, LinkedIn and Pinterest.
Building Communities at Scale with American Express GBT & MOB
In the first panel from our SocialMinds LIVE event in London, find out how to build communities at scale with MOB and American Express Global Business Travel.
