How memes made Duolingo a marketing powerhouse
Duolingo caught many a marketer’s eye when its unhinged videos started going viral on TikTok. Now it’s lauded as the gold standard for brands aspiring to be social-first. But Duolingo never underestimated the fame-driving power of social. To tell us the story of how social has always been key to the brand’s success, regional marketing director for Europe and Latin America Rebecca Ricoy joined the SocialMinds podcast.
Social in Six 90
We’re bringing you six of the month’s top social updates, including Instagram’s Trials update for Reels, how TikTok is allegedly hoping to boost shopping with TikTok Mini apps, and YouTube’s updates to facilitate brand and creator partnerships on platform with BrandConnect.
Social in Six 89
We’re bringing you six of the month’s top social updates, including Instagram downgrading the quality of less popular videos, TikTok’s shopping integration and YouTube’s plan to get more brands partnering with Shorts creators.
Our top five takeaways from CreatorFest 2024
The top five learnings from CreatorFest 2024, including from our keynote with head of influencer Amelia and senior strategist Gareth, Why Creators Are Key to Turning Communities into Customers.
Our top takeaways from SocialMinds Live Manchester 2024
We’ve dissected the day’s panels and discussions from our SocialMinds LIVE event Future Casting Social’s Next 20 into our top takeaways and actionables to prep your brand for the next big shift in social.
From scroll to sale: the past, present and future of social commerce with TikTok Shop, SocialChain and Brave Bison
In the final panel from SocialMinds LIVE: Future Casting Social’s Next 20, find out achievable ways to maximise your social commerce strategy with TikTok Shop, SocialChain and Brave Bison.
Fireside Chat: Creator Special with Natalie O’Leary, BBC Radio 1
In one of four live podcasts from SocialMinds LIVE: Future Casting Social’s Next 20, find out how to thrive on social amid constant changes in the creator economy with BBC Radio 1’s Nat O’Leary.
Forecasting the future feed with Reddit, TikTok and Meta
In the third panel from SocialMinds LIVE: Future Casting Social’s Next 20, equip yourself for the next decade of social trends, new features and audience behaviours with TikTok, Reddit, Meta and LinkedIn.
How to reinvent a 160-year-old tagline for social with John Lewis
In one of four live podcasts from SocialMinds LIVE: Future Casting Social’s Next 20, find out why John Lewis is bringing its 106-year-old tagline out of retirement – and how the heritage brand is reinventing itself for a modern, social-first audience.
SocialChain’s Next Chapter with CEO Jacinta Faul
In the second panel from SocialMinds LIVE: Future Casting Social’s Next 20, find out what our CEO Jacinta Faul’s learned from over a decade leading the charge in digital – plus the priorities marketers should have on their radar for 2025.
