Social in Six 84
1. Instagram could introduce unskippable ads The story: So what? This is a bold move, mainly because it comes with significant risk to the user experience. But, for brands, this could be an incredibly rich area to play in when done right. Think of this as your elevator pitch to audiences. The goal here […]
“It’s a work in progress”: Inside Oatly’s consistently inconsistent social strategy
Featuring insight from global media director Sarah Sutton, find out how Oatly is scaling up its social strategy without losing its fearlessness and commitment to bold provocation.
Our top takeaways from SocialMinds Live London 2024
We’ve dissected the day’s panels and discussions from our SocialMinds LIVE event Building Connections in the Age of the Disconnect into our top takeaways and actionables that you can take into your own work and strategy.
Building An Innovative Strategy with SharkNinja
In the final panel from our SocialMinds LIVE event in London, find out how to build an innovative strategy with SharkNinja and SocialChain.
Building Robust Measurement with Angie French, Ric Hayes & Hannah Kimuyu
In the third panel from our SocialMinds LIVE event in London, find out how to build robust measurement models with SocialChain, Brave Bison and ALF Consulting founder Angie French.
Building Engaging Campaigns with LinkedIn, Pinterest & Meta
In the second panel from our SocialMinds LIVE event in London, find out how to build engaging campaigns with Meta, LinkedIn and Pinterest.
Building Communities at Scale with American Express GBT & MOB
In the first panel from our SocialMinds LIVE event in London, find out how to build communities at scale with MOB and American Express Global Business Travel.
Building a Brand Worth Talking About with Oatly
In the first keynote from our SocialMinds LIVE event in London, find out how to build a brand worth talking about with Oatly’s global media director Sarah Sutton.
Surreal on perfecting product content, risk and that viral celebrity ad campaign
Despite launching in 2021, fresh-out-the-box cereal brand Surreal has quickly built a reputation as one of the most unserious brands on social. We caught up with senior creative John Thornton to learn the magic behind the madness.
Social in Six 82
We’re bringing you six of the month’s top social updates, including Instagram’s latest move into collaborative social, with Blend, TikTok’s push into shopping ads and search, and YouTube’s focus on creator-led shopping.
