10 takeaways for accessible social content with RNIB  

The RNIB logo, which reads: “RNIB: See differently”, plus images of a man being guided while using a white cane; a man looking down while using a tablet device; a woman looking off to her left while holding a mobile to her ear, a pink cane in her other hand; and a woman outside the front door of a building holding a cane.

Thanks to RNIB’s social media officer Holly Duke and social media content manager Helen Dutson, we’ve put together some takeaways from their SocialMinds podcast episode. Here’s how to not only make your content accessible, but find more creative and rewarding work in the process. 

Social in Six 85

1. Virtual influencers have arrived on TikTok   @tiktoknewsroom Introducing TikTok Symphony: our new Creative AI suite that blends human imagination with AI-powered efficiency to help marketers scale content development, creativity, and productivity on TikTok. ♬ original sound – TikTok Newsroom The story:  So what?  We’re well and truly in the age of AI influencers, […]

The Linkup: Kieran Hughes

For the third instalment of The Linkup, the series that brings you the people behind our award-winning work, our content marketer Melissa chats to SocialChain’s strategist Kieran Hughes.

Social in Six 84

1. Instagram could introduce unskippable ads   The story:  So what?  This is a bold move, mainly because it comes with significant risk to the user experience. But, for brands, this could be an incredibly rich area to play in when done right. Think of this as your elevator pitch to audiences. The goal here […]

Our top takeaways from SocialMinds Live London 2024

We’ve dissected the day’s panels and discussions from our SocialMinds LIVE event Building Connections in the Age of the Disconnect into our top takeaways and actionables that you can take into your
own work and strategy.