Primark and SocialChain invite families to find their festive spirit with social-first Fam Jams campaign
Primark, in partnership with SocialChain, has launched its latest Fam Jams range with a social-first campaign inviting families to find their festive spirit this Christmas.
loveholidays appoints SocialChain’s influencer arm The Fifth as influencer agency
The Fifth, SocialChain’s influencer arm, has been appointed by loveholidays as its influencer partner, following a competitive pitch.
Social in Six 100
It’s our 100th Social in Six episode! We’re bringing you six of the month’s top social updates, including Instagram’s crackdown on duplicated content, TikTok’s video scripting tool and a new social platform from OpenAI.
Five takeaways from our time at CreatorFest
If you missed it, here’s your fast, no-fluff roundup of our time at CreatorFest, featuring insights from our business director Jess Myers and UKTV’s head of social Georgia Quantrell-Cousins Langan.
Platforms predict: Brand building for the collective era
Platforms are no longer designed for broadcast. Over the past decade, they’ve evolved into ecosystems where creators and communities set the rules. And as an integral part of any brand’s social-first marketing, these ecosystems are already shaping the way audiences create, connect and consume. In the opening session of SocialMinds LIVE: Era of the Collective, […]
Collaborative creativity: The new rules of influence
In this panel recorded in front of a live audience at SocialMinds LIVE, three marketing heavyweights in Google, Sky and Unilever reveal how they’re working with creators to drive awareness, shape narratives, and fuel conversions. Learn what makes these partnerships successful, the pitfalls to avoid, and why the best collaborations start with your community. Host […]
The Media Lift Effect: How to seamlessly integrate paid and organic social
Right now, social budgets are rising — but so is media waste. In this no-fluff session delivered in front of a live audience at SocialMinds LIVE: Era of the Collective, Brave Bison, SocialChain and Meta unpacked why so many brands are missing the mark, and how full-funnel, audience-first thinking – AKA The Media Lift Effect […]
Banking on LinkedIn: Growing a community of unserious superfans on the most serious social channel
Scan any bank’s LinkedIn Page, and you’ll probably find webinars, research reports or corporate announcements. Therein, argues Richard Cook, lies the problem. Most banks don’t realise LinkedIn harbours a community of superfans just waiting to be discovered. Monzo saw that potential. And it’s reaping the reward: a community – online and offline – of superfans who […]
EGC unlocked: The new frontier of community on social
Dance trends at Argos, The Perfume Shop’s gift-wrapping diva, Waitrose Maidenhead’s entire TikTok account. Employee-generated content (EGC) is a tactic of the times for marketers across every vertical. In our final panel of the day recorded for a live audience at SocialMinds LIVE: Era of the Collective, we heard from two very different brands, both of […]
Start with the C word: How to build a community-first brand
“Community.” It could give AI a run for its money as marketing’s hot topic of 2025. But as much as any brand likes to say they have a community, what does that actually mean in practice? And how can brands in the early stages of building a community move from broadcasting to belonging? In […]
