Getting found first: The new rules of visibility
In this panel recorded live at SocialMinds LIVE, experts from Brave Bison, SocialChain, Sainsbury’s, Gousto and MOTH Drinks unpack how AI, algorithms and social platforms are reshaping brand visibility. Learn why discoverability now depends on every signal working together, from paid creative and creator content to reviews, community conversation and a clear brand story that […]
Winning in paid: How to make Meta performance creative work harder
In this practical session recorded live at SocialMinds LIVE, Brave Bison and Meta unpack why performance creative is now doing more of the strategic heavy lifting. With CPMs rising, targeting advantages shrinking and Meta’s delivery systems rewarding relevance, learn how to move beyond small asset tweaks and build a creative engine that tests distinct ideas, […]
Generation algorithm: How to build for the feed, not the follow
In this keynote recorded live at SocialMinds LIVE, Brave Bison’s Hannah Baker and Ric Hayes introduce Generation Algorithm, new research into the audiences growing up inside algorithmic media. Learn why people are taking more control over their feeds, why Gen Z are sceptical editors rather than passive consumers, and how brands can earn attention by […]
Earning attention: The key to culturally fluent creator marketing
In this panel recorded live at SocialMinds LIVE, brands, creators and entertainment experts reveal what it really takes to earn attention in an oversaturated creator economy. From travel campaigns and music launches to online safety content and viral product moments, learn why creator marketing now depends on trust, creative freedom and work that feels native […]
Connecting the dots: Measuring paid, owned and earned as one
In this fireside chat recorded live at SocialMinds LIVE, experts from SocialChain, Brave Bison and Meta explore what it takes to measure social as one connected system. From cleaner data and stronger foundations to smarter experiments and commercial storytelling, learn how marketers can prove the impact of paid, owned and earned in the language the […]
Owning owned: Why organic is the power play of a unified marketing strategy
In this panel recorded live at SocialMinds LIVE, leaders from Tinder, Primark and Channel 4 explore why organic is far more than an always-on content calendar. Learn how owned channels can shape culture, test creative ideas, build community and give paid media stronger signals to scale, plus why the best social moments are engineered long […]
Building unforgettable brands: Winning the battle for memory in a short-form world
In this keynote recorded live at SocialMinds LIVE, Meta’s global creative lead Barry Christie unpacks what it takes to build brands that are not just seen, but remembered. From creative coherence to emotional shortcuts and culture-first creator work, learn why the strongest brands are building flexible worlds, not rigid rulebooks, and how novelty can help […]
Key takeaways from SocialMinds LIVE x Meta 2026
In 2026, social isn’t just where brands show up. It’s where they’re discovered, evaluated, searched, shared and chosen. Paid, owned and earned no longer live in separate worlds. They appear in the same feeds, influence the same audiences and shape the same commercial outcomes. The power? It’s in the connected system. The problem? Most brands […]
Top takeaways from our time at MAD//North
This week, we headed to Manchester for the second-ever MAD//North – a two-day celebration of the best brands and agencies shaping the North’s marketing scene. Across two sessions on the Social and Discovery Commerce Stage, we joined our clients loveholidays and Primark to unpack what it really takes to break out of category sameness, build integrated campaigns properly, and make social work harder.
Five takeaways from our time at CreatorFest
If you missed it, here’s your fast, no-fluff roundup of our time at CreatorFest, featuring insights from our business director Jess Myers and UKTV’s head of social Georgia Quantrell-Cousins Langan.
