SocialChain and loveholidays launch Book What you Love this spring

loveholidays today launches Book What You Love, a new ‘always-on’ influencer platform inviting people to see travel as an expression of self, bringing their passions to life through their holiday bookings.
Brave Bison appoints Ed Knights as Head of Growth

We’re thrilled to have appointed Ed Knights as Head of Growth, as the business accelerates its global expansion across marketing consultancy, training and execution.
Brave Bison promotes Ric Hayes to Chief Strategy Officer

Today, media, marketing and technology company Brave Bison announces the promotion of Ric Hayes to Chief Strategy Officer (CSO), marking a major step in the business’s ambition to lead the next evolution of marketing strategy for global brands.
Primark and SocialChain invite families to find their festive spirit with social-first Fam Jams campaign

Primark, in partnership with SocialChain, has launched its latest Fam Jams range with a social-first campaign inviting families to find their festive spirit this Christmas.
loveholidays appoints SocialChain’s influencer arm The Fifth as influencer agency

The Fifth, SocialChain’s influencer arm, has been appointed by loveholidays as its influencer partner, following a competitive pitch.
Our top takeaways from SocialMinds Live London 2025
We’ve distilled the bold ideas and sharp insights from SocialMinds LIVE: The Collective Era into key lessons and takeaways to help your brand tap into the power of community-driven creativity, and thrive in the new age where everyone shapes culture.
SocialMinds LIVE London 2025: Gallery

Thanks for coming to SocialMinds LIVE. Here you can browse our official snaps from the day. Did someone say new LinkedIn profile pic?
Primark appoints SocialChain as new global social media agency

SocialChain will work closely with Primark’s in-house team to shape the brand’s global social media strategy, community management and reactive content creation.
Royal Mail appoints SocialChain to launch social-first growth strategy and influencer activation

Royal Mail has appointed SocialChain to deliver two key projects, aimed at enhancing its social media presence and driving behavioural change among target audiences. SocialChain was tasked with delivering a social-first growth strategy. The agency ran a comprehensive audit of Royal Mail’s social media channels, focusing on improving performance, engagement, and setting a clear long-term […]
SocialChain acquires The Fifth from News UK to bolster influencer marketing capabilities

Founded by News UK in 2019 under the leadership of Oliver Lewis, The Fifth delivers influencer marketing, social strategy and creator-led campaigns for brands including YouTube, UKTV, FOX Entertainment, Tommee Tippee, The Times and SamsungTV.
