• SocialChain
• 20 April 2026
• 7 min

Social in Six 103

1. Meta is adding the ability for creators to tag multiple products in Reels

The story:

• Meta has introduced new tools to help drive in-app sales, namely expanding its product tagging feature for Facebook and Instagram Reels.
• Creators with +1000 followers will be able to tag up to 30 products in a single Reel from businesses in 22 countries, with products appearing as overlay bubbles that viewers can tap through to make a purchase in-app.
• Alongside this, Meta has expanded its roster of brand partners for its creator affiliate programme; has introduced AI overviews of product reviews; and is testing product set optimisation, which gives retail media networks more control over which specific products they promote from a brand.

So what?

Creators being able to showcase multiple products in a single Reel should reduce reliance on external links and remove friction between users discovering your product and tapping through to buy – great news for brands. It’s time to double down on investment in affiliate partnerships and in-platform shopping strategies. And don’t neglect reviews! They’ve always been key, but especially now customers can quickly and easily digest what people are saying about your product through AI summaries.

2. Meta is rolling out a host of AI-powered enhancements including UGC video generation and translation

The story:

• Meta has announced new AI-powered tools including a feature that uses AI to generate videos in various styles based on your existing static images, including studio-style professional content, and UGC-style content featuring AI avatars.
• Meta is also testing a feature that generates video ads from your product catalogue, which lets you customise specific products or clips for the intro hook, main featured product(s) and call to action.
• Finally, Meta announced new AI-powered automatic translation and dubbing features to adapt video content for different languages.

So what?

Brands can now turn static assets into video, fast. That means more content, more testing, and less reliance on big shoots – especially helpful if you’re a small team or need to maximise your budgets. Start experimenting with AI-generated creative for always-on activity, but be careful with Meta’s UGC-syle AI video generation option. If it feels fake, audiences will notice. Same goes for the platform’s translation and dubbing tools – they’re helpful to localise content quickly, but a little QC check (performed by an actual human!) is never a bad thing.

3. Instagram is working on upgrades for Stories and comments

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The story:

• Instagram confirmed it’s rolling out the ability for users to edit comments within 15 minutes of posting. Edited comments will be publicly labelled as such, but the comment’s version history won’t be visible.
• The feature is currently rolling out to all users worldwide and is only applicable to text – not images.
• Instagram chief Adam Mosseri also said the platform is internally discussing the ability to schedule Stories – an update they’ve historically avoided because of the format’s spontaneous nature.

So what?

Comment editing is a game-changing update for the SMMs out there – great for correcting typos! Just use cautiously – for example, if you edit a comment because it’s received some backlash, it could look like you’re trying to hide your mistakes. With the news that Story scheduling could be in the works, brands should prepare to integrate Stories into structured content calendars while maintaining a balance between polished output and the informal, spontaneous feel of Stories that we all know and love.

4. LinkedIn says articles are key to getting your brand found

The story:

• LinkedIn says text posts – in particular long-form articles – can help improve visibility and engagement on the platform.
• The platform cites data from two studies with SEMRush and Profound, which found that LinkedIn ranked second and fifth respectively as data sources for AI generated answers between November 2025 and February 2026.
• The platform’s internal data says articles account for 60% of LinkedIn content citations, whereas posts account for 40%.

So what?

Long-form LinkedIn content is doing the heavy lifting for visibility, especially in AI-generated answers, which are rapidly becoming a popular way that people shop and discover their favourite brands. So, invest in articles that show expertise and depth from your brand or your team members. Originality is the key word here; a copy-and-paste job from a chatbot won’t work. Keep your feed fresh with a mix of short-form, video and long-form content – diversity is key.

5. TikTok’s new feature guarantees you’re the first thing viewers see when they open the app

The story:

• TikTok has introduced Logo Takeover, a new ad option that allows advertisers to co-brand their logo with TikTok’s logo when users open the app.
• It’s also announced Prime Time, a format that lets advertisers share up to three sequential ads to the same user within a designated 15-minute window at a specific point in time.
• Finally, it’s combined TopView and TopFeed into a single product, TopReach.

So what?

These formats are best suited to major campaign moments or large-scale brand launches and have potential to make your brand super memorable – think “complete social takeover” for a new TV show, an award season, sports event or product drop. Brands investing here should ensure their ad creative is absolutely worth the high-ticket price, and manage frequency appropriately – the last thing you want is ad fatigue from repeatedly showing the same thing in a short period.

6. You can now boost Pins on Pinterest

The story:

• Pinterest has introduced a new “Promote a Pin” button that allows business users to boost Pins directly within the app.
• Advertisers can quickly turn original organic Pins with a destination link into paid promotions without using Ads Manager, easily customising goals, budget and duration.
• Promote a Pin is currently available to select US users, with plans to expand the feature globally soon.

So what?

Finally, Pinterest gets boosting! This makes it much easier to scale what’s already working. See a Pin performing well? Put budget behind it instantly – no need to build a full campaign. Brands should treat Pinterest more like a performance channel now, testing and learning from their highest-performing content. Don’t underestimate Pinterest – for the right brand, and the right moment, it’s absolute gold dust.