Winning in paid: How to make Meta performance creative work harder
In this practical session recorded live at SocialMinds LIVE, Brave Bison and Meta unpack why performance creative is now doing more of the strategic heavy lifting. With CPMs rising, targeting advantages shrinking and Meta’s delivery systems rewarding relevance, learn how to move beyond small asset tweaks and build a creative engine that tests distinct ideas, scales winners and refreshes before fatigue hits.
Speakers
Isabel Villadolid, Creative Strategy Director, Brave Bison AdStudio
Alix Sutherland, Agency Partner, Meta
