Home SocialMinds News We’re UK Social Media Awards 2023 winners!
  • SocialChain
  • 2 min

We’re UK Social Media Awards 2023 winners!

We’ve bagged the Silver award for Best Use of X (Formerly Twitter) with our long-standing client KFC UK & Ireland, and we couldn’t be prouder.

Created by international events specialists Don’t Panic Events, the UK Social Media Awards celebrates creativity and innovation in social media for businesses across creative, marketing, advertising, media and PR.   

The award celebrates campaigns harnessing the platform to create captivating campaigns, deliver exceptional content, and connect to people authentically. 

Behind our award-winning World Cup campaign with KFC UK & Ireland

For our World Cup campaign 2022, KFC challenged us to use the power of reactive social. We set our sights on driving modernity and consideration by aligning KFC Delivery with key in-game, sporting and cultural moments as they happened throughout the tournament.

We responded with a campaign that gave KFC UK & Ireland its biggest X post of the year and unique loveable rogue-style commentary that cemented brand love in an ultra-competitive – and at times controversial – space.

Here’s a taster of the success we achieved:

18m impressions and 440k engagements – all organic

12m impressions and national press coverage for KFC UK & Ireland’s biggest X post of 2022 and second-biggest X post ever

126k total views on X

“With the team at SocialChain, we found a truly distinctive way to insert KFC Delivery into some of the biggest moments of the World Cup to get attention and drive relevancy for the brand,” says Andrew Hendry, social media manager at KFC UK & Ireland.

“Our live game rooms allowed us to react quickly to in-game moments, whilst our approach to Instagram Stories meant we could harness the hype and excitement around coming matches and maximise engagement.

“Together, we delivered some amazing results to ensure cut-through and drive awareness of KFC Delivery throughout the World Cup. And we even made headlines!”

If you’re after a deep-dive into this campaign, check out our full case study here.

“Award-winning campaign” has a nice ring to it, doesn’t it? Get in touch with us and we’ll make it happen for you.