Event
Tuesday, October 14 | 10 am - 4pm | London
Stop broadcasting. Start co-creating.
Platforms have democratised creativity. Now anyone can create content, spark conversation, and influence the world’s biggest trends. From employees to everyday users to influencers and creators, the power’s in the hands of the collective.
The problem? Most brands still act like they’re on an island.
Our sellout live event SocialMinds LIVE returns to London’s Everyman Broadgate this autumn for a social marketing conference that brings together the very best brands and platforms building a collective from the ground up.
SocialMinds LIVE: Era of the Collective will deep-dive what it really means to stand out in an era where creative and strategic excellence is no longer a one-man band. Across a jam-packed day of panels, fireside chats and exclusive workshops, the biggest social platforms, boldest brands, and sharpest creators in the industry will share their expertise on harnessing the full force of their communities – so you can do the same.
From EGC to UGC to creator content, we’ll show you how the best social-first brands tap into creators, colleagues and customers to build content, culture and connections.
If you want strategic clarity on where to focus, what’s next, and how to win in the era of the collective, this is an event you can’t miss.
Date:
Tuesday, 14 October
Time:
10am - 4pm
City:
London
Location:
Everyman Broadgate, London EC2M 2PF
era of the collective
era of the collective
era of the collective
era of the collective
era of the collective
Secure your seat now to learn:
- Why co-creation is the new content strategy and how smart brands are building community in the collective era
- The place EGC, UGC and creator content should hold in your marketing strategy, and how to leverage them without losing control of your brand voice
- What today’s top creators really want from brand deals — and how to collaborate on partnerships that feel real
- How to turn your team into a content engine, with lessons from the brands winning at employee-led storytelling
- What social platforms have in store to help you facilitate community, from new features to creative formats you can’t afford to ignore
You’re in good company. Take it from our past guests
Missed our last event? Watch the recap
Meet the speakers
Richard Cook
Social Media Lead
Ashley Goldie
Senior Media & Content Manager
Kymberley Thomson
Community Manager
Nilam Atodaria
Brand Partnerships Manager
Francesca Coughlan
Paid Media Manager
Hannah Walker
Head of Mid-Market UK
Alix Sutherland
Agency Partner
Priyanka Parmar
Creative Strategist
Emily Churchill
Head of Marketing
Brittany Fuller
Platforms & Devices UK
Tariq Slim
Head of Agency Partnerships
Aimée Scanlon
Social Media Lead
Paige Smith
Brand Social & Influencer Lead
Ayala Daly
Content Producer
Gonzalo Rosado
Community Lead
Adam Bracegirdle-Black
Sadie Gee
Global Community Lead
Eve Young
SocialMinds podcast
Hannah Baker
Chief Marketing Officer
Ric Hayes
Group Strategy Director
Chelsea Noronha
Strategist
Mark Byrne
Director of Paid Media
Gareth Harrison
Strategy and Innovation Director
The Lineup
Platforms predict: Brand building for the collective era
Social platforms tell all: find out what’s next for creators, creative and how brands are facilitating community in 2025.
Creator confessional
Find out what creators – and your community – want from your creator partnerships in 2025.
Start with the C word: How to build a community-first brand
Find out how UGC and community-driven strategies help convert your audience into powerful brand advocates.
SocialChain x Primark: Behind the work
We lift the lid on our partnership with a global retailer putting community at the heart of its approach: Primark.
Banking on LinkedIn: Growing a community of unserious superfans on the most serious social channel
Monzo’s Richard Cook reveals how memes, humour, and community turned a ‘serious’ channel into a playground for loyalty, brand love, and superfans.
Collaborative creativity: The new rules of influence
How today’s smartest brands are harnessing the collective and creators for maximum impact.
EGC unlocked: The new frontier of community on social
The brands doing employee-generated content (EGC) best explore why this growing format is the new frontier of brand and community building on social.
And much more to come!
Just a taste of how we run things
Spaces are limited. Register below to join us
