Our top takeaways from SocialMinds Live London 2025
In 2025, creativity is anyone’s game. Thanks to social platforms, everyone can create content, spark conversation and influence culture, from employees to everyday users to creators with millions of followers.
The power? It’s in the hands of the collective.
The problem? Most brands still act like they’re on an island.
That’s why, on 14 October, SocialMinds LIVE took over Everyman Broadgate in London for a full day of panels, fireside chats, live podcasts and exclusive workshops. And now, we’ve bottled the best of it, just for you.
Inside the report:
You’ll find sharp insights and bold takes from top voices at Unilever, Google, TikTok, Meta, Monzo, Primark, Sky and more. We’ve unpacked real-world examples of brands turning community into genuine business advantage, not just in theory, but in practice.
You’ll get strategy-shaping advice from creators, platforms and marketers already working at the cutting edge of collective-led content. And to make your life easier? We’ve included ready-to-share takeaways you can bring straight into your next team meeting.
Don’t miss out.
Download our key takeaways report from SocialMinds LIVE now.
Like this? Read more
What KFC and Ryanair teaches brands about being self-aware Sep 2024 (5 min)
How to transform your approach to transparency Sep 2024 (4 min)
The Brand Panel with ITV Studios, Monzo, Surreal and Lick Oct 2024 (6 min)
Listen to the full podcast episode
