Platforms predict: Brand building for the collective era
Platforms are no longer designed for broadcast. Over the past decade, they’ve evolved into ecosystems where creators and communities set the rules.
And as an integral part of any brand’s social-first marketing, these ecosystems are already shaping the way audiences create, connect and consume. In the opening session of SocialMinds LIVE: Era of the Collective, recorded in front of a live audience, our platform partners laid out what the collective means on their turf, and how brands can show up without messing up.
Turns out, building a collective in 2025 is about listening before launching, and co-creating before controlling. Here’s what the platforms want brands to know:
Host
Ric Hayes, Group Strategy Director, SocialChain
Speakers
- Nilam Atodaria, Brand Partnerships Manager, TikTok
- Hannah Walker, Head of Mid-Market UK, Reddit
- Tariq Slim, Head of Agency Partnership, Snapchat
