Banking on LinkedIn: Growing a community of unserious superfans on the most serious social channel
Scan any bank’s LinkedIn Page, and you’ll probably find webinars, research reports or corporate announcements.
Therein, argues Richard Cook, lies the problem. Most banks don’t realise LinkedIn harbours a community of superfans just waiting to be discovered.
Monzo saw that potential. And it’s reaping the reward: a community – online and offline – of superfans who won’t stop shouting about their favourite bank.
In this punchy keynote delivered to a live audience at SocialMinds LIVE, Richard broke down how Monzo turned LinkedIn, the stereotypically “serious” social channel, into a hub for lighthearted brand fame, employee branding, and repeat engagement with a cult following.
Speaker
Richard Cook, Social Media Lead, Monzo
