Social in Six 98
On this week’s trend-focused Social in Six, account manager Scarlett Carson joins Mil for a midyear lookback on the trends that are dominating social right now – and the trends to come.
Why mindsets, not demographics, are the future of social strategy
In the second episode of our SocialMinds x Brave Talk crossover, SocialChain’s strategy and innovation director Gareth Harrison and Brave Bison’s director of paid media Mark Byrne dive deeper into the mechanics of the Media Lift Effect (MLE). They reveal how brands can unlock smarter performance by rethinking everything from audience segmentation to creative strategy. […]
Social in Six 97
We’re bringing you six of the month’s top social updates, including Instagram Reposts, YouTube collab posts and the top influencer marketing trends to focus on in 2025.
Social in Six 96
We’re bringing you six of the month’s top social updates, including including Bulletin Boards, TikTok’s answer to Broadcast Channels; Instagram and TikTok developing connected TV apps; and YouTube’s new shoppable stickers for Shorts.
Social in Six 95
We’re bringing you six of the month’s top social updates, including TikTok’s Brand Consideration Ads, Reels trending ads on Meta, and Pinterest’s midyear trends report.
How Unilever builds iconic brands that last
In an industry obsessed with chasing the next trend, Kathryn Swallow makes the case for something far less flashy: brand fundamentals. As the former worldwide head of Unilever’s deodorants category, she’s had extensive experience overseeing the biggest global personal care brands including Rexona (Sure), Lynx (Axe), and Dove. These aren’t just bestsellers, they’re brands […]
Social in Six 94
1. TikTok has expanded its Pulse ad placements to more content categories The story: So what? This isn’t just about ad placement; it’s about strategic audience exchange. For established publishers like Formula 1, this creates entrypoints beyond their core fanbase into adjacent cultural spaces. Meanwhile, brands gain credibility by associating with top-tier content and hyper-specific […]
Social in Six 93
We’re bringing you six of the month’s top social updates, including Shorts changing measurement metrics, LinkedIn’s new trends-based video feed and Instagram’s lockable reels.
Social in Six 92
We’re bringing you six of the month’s top social updates, including LinkedIn’s new metric for comments, TikTok’s update to get you shopping more, and Instagram’s possible new app.
Why Brands Need to Match Creator-Led Challenger Brands
Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselves threatened and losing market share. In this episode, social-born brand Tonic Health speaks on the value of using only social, how being an entrepreneur-fronted brand impacts your approach to transparency, and what most brands don’t realise they’re doing wrong. […]
