Social in Six 94
1. TikTok has expanded its Pulse ad placements to more content categories The story: So what? This isn’t just about ad placement; it’s about strategic audience exchange. For established publishers like Formula 1, this creates entrypoints beyond their core fanbase into adjacent cultural spaces. Meanwhile, brands gain credibility by associating with top-tier content and hyper-specific […]
Social in Six 93
We’re bringing you six of the month’s top social updates, including Shorts changing measurement metrics, LinkedIn’s new trends-based video feed and Instagram’s lockable reels.
Social in Six 92
We’re bringing you six of the month’s top social updates, including LinkedIn’s new metric for comments, TikTok’s update to get you shopping more, and Instagram’s possible new app.
Why Brands Need to Match Creator-Led Challenger Brands
Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselves threatened and losing market share. In this episode, social-born brand Tonic Health speaks on the value of using only social, how being an entrepreneur-fronted brand impacts your approach to transparency, and what most brands don’t realise they’re doing wrong. […]
Our top ten takeaways from MAD//UpNorth
Last week we hit up the stage at MAD//UpNorth to bring you two days of live podcasts with the likes of TikTok, Primark, Weetabix, Yorkshire Tea, Vodafone, Domino’s and more. It was an incredible day! But we’re sure you’ll agree – it would be a shame to gatekeep all of the top takeaways from the live sessions. […]
How Kopparberg Used Meaning to Win Millennials Back from Fad Trends
Last Summer, Kopparberg decided they needed to win back the favour of customers who’ve turned to trends like craft beer and chicken wine. To do so the brand made an unexpected but genius collaboration with Melanoma Fund, tapping into audiences’ interest in skincare and health at peak summer (Kopparberg’s time to shine). In this episode, […]
How Yorkshire Tea Uses Northern Charm to Own its Category
Like Sean Bean and the Beatles, Yorkshire Tea is a Northern icon; a beloved social-first brand leading its category with a massive 40% in market share – hard to believe when you consider it was once the underdog amongst its multinational competitors. So how did the brand flip the script? By leaning into what made […]
Social in Six 91
We’re bringing you six of the month’s top social updates, including an update on TikTok US, LinkedIn’s new video features for desktop users, and YouTube’s latest partnership to get you posting Shorts.
How memes made Duolingo a marketing powerhouse
Duolingo caught many a marketer’s eye when its unhinged videos started going viral on TikTok. Now it’s lauded as the gold standard for brands aspiring to be social-first. But Duolingo never underestimated the fame-driving power of social. To tell us the story of how social has always been key to the brand’s success, regional marketing director for Europe and Latin America Rebecca Ricoy joined the SocialMinds podcast.
Social in Six 90
We’re bringing you six of the month’s top social updates, including Instagram’s Trials update for Reels, how TikTok is allegedly hoping to boost shopping with TikTok Mini apps, and YouTube’s updates to facilitate brand and creator partnerships on platform with BrandConnect.
