Will TikTok get banned in the US?
You’ve probably heard claims that TikTok is facing the threat of an all-out ban across the pond. But just how likely is it that US lawmakers pull the plug on TikTok? And how did we get to this point? We break it all down.
Why the Sidemen are putting building brands before brand deals, according to its manager
Sidemen is YouTube’s biggest entertainment property in Europe. In 11 years, they’ve redefined what’s possible for creators. Manager Jordan Schwarzenberger explains the rise of Sidemen in tandem with the rapidly changing creator economy, and the future consequences for brands.
Social in Six 80
We’re bringing you six of the month’s top social updates, including Instagram’s familiar-looking video carousel feature; TikTok’s plan to get us all searching more; and X’s ad solution to attract advertisers and creators.
Reesa Teesa’s TikTok tale proves our attention spans are waning less than we think
Reesa Teesa’s 50-part TikTok epic is more than a captivating tale of heartbreak and deception. It’s a reminder that there’s a growing appetite for long-form content in what marketers consider short-form spaces.
How Booking.com turns search trends into TikTok travel tips
Whether you’re a customer or you’ve seen the star-studded TV spots, Booking.com is far and away from the underdog in the travel industry. But why does a brand this well-known need social to stay top-of-mind for holidaymakers? The brand’s global social media director Laura Kaye tells us more.
Rethinking channels: Why creators are for life, not just for social
As the landscape becomes increasingly fragmented, brands are partnering with creators for more than just a media placement. The creator economy is here to stay – which means brands need to work harder to be distinctive.
Social in Six 79
We’re bringing you six of the month’s top social updates, including TikTok’s big plan for ecommerce; the first step in Google’s cookieless future; and Threads’ imminent update for social media managers.
How Pinterest Predicts will get shoppers searching for your brand in 2024
How can brands and advertisers activate Pinterest Predicts’ trends to know about in 2024? Pinterest’s director of marketing for Europe Louise Richardson returned to the SocialMinds podcast to tell us.
Rethinking partnerships: Why a back seat approach to influencer marketing won’t cut it
Let’s be clear: brands aren’t underestimating the value and significance of creators in today’s shifting industry. The problem is, most brands don’t have a fully-fledged creator strategy that works for them.
Creator content doesn’t automatically guarantee better content. It’s important to know which creators are the best fit for your brand and your goals, and approach collaborations in a way that will benefit all parties involved.
How Mob nails lo-fi, high quality content in a saturated feed
Any Gen Z foodie will have no doubt seen a Mob video pop up on their feed in the past week. And if you’re not either of those things, you’ve probably heard of Mob because its seamless brand partnerships, creator-led content and dynamic recipe videos are a shining example to brands in any industry.
