Rethinking partnerships: Why a back seat approach to influencer marketing won’t cut it
Let’s be clear: brands aren’t underestimating the value and significance of creators in today’s shifting industry. The problem is, most brands don’t have a fully-fledged creator strategy that works for them.
Creator content doesn’t automatically guarantee better content. It’s important to know which creators are the best fit for your brand and your goals, and approach collaborations in a way that will benefit all parties involved.
How Mob nails lo-fi, high quality content in a saturated feed
Any Gen Z foodie will have no doubt seen a Mob video pop up on their feed in the past week. And if you’re not either of those things, you’ve probably heard of Mob because its seamless brand partnerships, creator-led content and dynamic recipe videos are a shining example to brands in any industry.
The Linkup: Mariya Spektor
This is The Linkup, SocialChain’s new series bringing you the people behind our award-winning work. For the debut interview, our content marketer Melissa chatted to SocialChain US’s director of content for social media Mariya Spektor.
Rethinking influence: Why shifting your perspective on creators is a must in 2024
Over the past four decades, who and what we define as a cultural influence has changed – a lot. And in the last ten years, the emergence of new social platforms and content trends has only sped up the pace of this evolution.
Social in Six 78
We’re bringing you six of the most important social updates, including Meta’s ad-free subscriptions; X’s efforts to restrict external links, and YouTube’s feature to get you watching more Shorts.
Our time at Influencer Marketing Show Europe 2023
SocialChain’s head of influencer Amelia Wollaston and Brave Bison Media Network’s head of content and social media Nathan Aspell shared some serious insights about the creator economy’s shifting landscape, and why it’s time for brands to rethink their influencer marketing strategy.
How community recommendations are turning Redditors into brand loyalists
“Community” is a borderline marketing buzzword these days, but there’s no better description for a platform like Reddit. It’s literally built on communities – whether that’s your interests, your need to discuss the latest Love Island episode or your questions about whether the chicken you’ve had in the fridge for a week is safe to […]
Make an impact beyond influence with our latest whitepaper
The ‘Rachel’ haircut. Nike Air Jordans. MTV. Brands used to define culture. Thanks to creators, it doesn’t work that way any more. And the marketing industry is failing to keep up. With today’s creator economy supporting over 207 million creators globally, brands are spoilt for choice in how they engage with their consumers. And yet, […]
10 ways brands can overcome the disconnect
In an increasingly connected world, why are brands and their people more disconnected than ever? If you made it to our SocialMinds Live event Overcoming the Disconnect last month, this is exactly what we set out to answer. We assembled six incredible brands, creators and platforms – Ryanair, Monzo, Pinterest, Specsavers, Sidemen and WeAre8 – […]
Threads has launched a much-requested new feature
After adding desktop support for the app last month, Meta’s introduced another feature to its short-form content platform Threads.
Keyword search is now available in Australia and New Zealand, and Threads will soon follow this by expanding to Argentina, India, Mexico, the UK and the US in the coming days.
