Social in Six 102

We’re bringing you six of the month’s top social updates, including chatbot ads from Meta, a new feed option from TikTok and Instagram’s controversial shopping tool.
SocialChain and loveholidays launch Book What you Love this spring

loveholidays today launches Book What You Love, a new ‘always-on’ influencer platform inviting people to see travel as an expression of self, bringing their passions to life through their holiday bookings.
Top takeaways from our time at MAD//North

This week, we headed to Manchester for the second-ever MAD//North – a two-day celebration of the best brands and agencies shaping the North’s marketing scene. Across two sessions on the Social and Discovery Commerce Stage, we joined our clients loveholidays and Primark to unpack what it really takes to break out of category sameness, build integrated campaigns properly, and make social work harder.
Brave Bison appoints Ed Knights as Head of Growth

We’re thrilled to have appointed Ed Knights as Head of Growth, as the business accelerates its global expansion across marketing consultancy, training and execution.
Brave Bison promotes Ric Hayes to Chief Strategy Officer

Today, media, marketing and technology company Brave Bison announces the promotion of Ric Hayes to Chief Strategy Officer (CSO), marking a major step in the business’s ambition to lead the next evolution of marketing strategy for global brands.
Social in Six 101
We’re bringing you the top six stories of the month in social, including X’s AI image scandal, YouTube’s new post format and a customisable algorithm update from Instagram.
Primark and SocialChain invite families to find their festive spirit with social-first Fam Jams campaign

Primark, in partnership with SocialChain, has launched its latest Fam Jams range with a social-first campaign inviting families to find their festive spirit this Christmas.
loveholidays appoints SocialChain’s influencer arm The Fifth as influencer agency

The Fifth, SocialChain’s influencer arm, has been appointed by loveholidays as its influencer partner, following a competitive pitch.
Social in Six 100
It’s our 100th Social in Six episode! We’re bringing you six of the month’s top social updates, including Instagram’s crackdown on duplicated content, TikTok’s video scripting tool and a new social platform from OpenAI.
Five takeaways from our time at CreatorFest

If you missed it, here’s your fast, no-fluff roundup of our time at CreatorFest, featuring insights from our business director Jess Myers and UKTV’s head of social Georgia Quantrell-Cousins Langan.
