Social in Six 78

We’re bringing you six of the most important social updates, including Meta’s ad-free subscriptions; X’s efforts to restrict external links, and YouTube’s feature to get you watching more Shorts.

Threads has launched a much-requested new feature

After adding desktop support for the app last month, Meta’s introduced another feature to its short-form content platform Threads. 

Keyword search is now available in Australia and New Zealand, and Threads will soon follow this by expanding to Argentina, India, Mexico, the UK and the US in the coming days.

You can now list open job roles on X – but there’s a catch

After testing the feature with select partners for the last few months, X is moving forward with its job listings tool for paying subscribers.  Job listings are now in beta and any Verified Organisation with a gold checkmark can now add open roles to their X profile.  Listings for open roles will appear on your […]

YouTube has spilled the beans on what you should prioritise when making Shorts

YouTube has released a new video with Shorts Product Lead Todd Sherman, answering some FAQs on Shorts.  There’s advice on hashtags, how often you should post, the Shorts algorithm, and what’s coming next. Among his pointers, Sherman says there’s no plans to make Shorts any longer, as YouTube already offers longform content. Looking ahead, we […]

TikTok wants your ads to appear in in-app search results 

TikTok is making it easier for brands to tap into rising interest in the app’s search function with its latest ad update. Advertisers now have the option to toggle on Search Ads when choosing the placement of their ad campaigns. When this is enabled, TikTok will place ads in search results for relevant keywords, terms […]

X – formerly Twitter – is moving forward with user identification

According to X News Daily, X is reportedly looking to add a new element to its profile information pop-up: a badge confirming that the account is ID verified. Screenshots by app researcher Nima Owji show another pop-up in development, which asks users to confirm their identity through government issued identification and a current selfie.  X […]

You’ll face new consequences if you don’t keep up Facebook Group admin activity

Meta has implemented new consequences for Facebook Group admins who don’t moderate consistently. If admins aren’t active with their Group moderation, Facebook will send them a warning. They’ll be replaced by another Group member within a week if they fail to comply.  Meta’s current policy states: “If a group has no admins, Facebook may suggest […]